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" I love the optimistic American style that Gap celebrates and the simplicity of the basic white T-shirt that allows you to be yourself. "
Edward Enninful
Simplicity
Love
You
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" I grew up in an African household, so lots of chicken, lots of rice. We ate Jollof rice, a very West African dish. "
Edward Enninful
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" There is nothing more classic in the realm of casual than jeans and a white tee - a look that is inherently Americana and reminiscent of the American Dream - an optimistic dream of opportunity, individuality, freedom, and the embodiment of one living their truth. "
Edward Enninful
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" I can tell you, without diversity, creativity remains stagnant. "
Edward Enninful
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" When I was really young, I had an afro and wore pressed jeans and argyle sweaters. In my teens, I moved on to ripped Levi's jeans, white T-shirts, and cowboy boots. "
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" The more you style, the better you get. Don't give up. At a certain point, the magic happens. "
Edward Enninful
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" I come from a family who didn't have much money but raised me to believe that money wasn't the most important thing in the world. We had enough; we were happy. "
Edward Enninful
Me
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Family
" I want 'Vogue' to feel like a shop that you're not scared to walk into, one that's quite welcoming. "
Edward Enninful
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" When I was 18 years old, I moved into Neneh Cherry's house in Kensal Rise with Judy Blame and our friend Michael Boadi. "
Edward Enninful
Friend
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" Music, for me, is as important as fashion. The first visuals I remember are Elvis Presley, David Bowie, New Romantics, and different punk bands. "
Edward Enninful
Music
Fashion
Remember
" When you start out in the industry and things are tough, and you're not really making money, you question yourself: should I give up? "
Edward Enninful
You
Up
Tough
" By people getting together and celebrating this idea of togetherness, great things can happen. "
Edward Enninful
Great
Together
People
" When I was growing up, David Bowie was my idol. I grew up in inner-city London, and he was from Brixton, which is even more urban. "
Edward Enninful
More
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Growing Up
" I'm very protective of all the vulnerable young kids that go on shoots. I can empathize. I've been there. "
Edward Enninful
Protective
Go
I Can
" I like to play with contrast. It's about changing people's perceptions of people. "
Edward Enninful
People
Play
Changing
" Kurt Cobain really made an impression on us. He just had that rebel attitude. You could tell he was super talented but didn't really care. "
Edward Enninful
Tell
Us
Rebel
" My 'Vogue' is about being inclusive; it's about diversity. Showing different women, different body shapes, different races, class. To be tackling gender. "
Edward Enninful
Class
Body
Women
" In my work, I have always tried to push the boundaries of what fashion can do. "
Edward Enninful
Boundaries
Fashion
Push
" With Rihanna, it's always a collaboration, and that's why I love her so much. "
Edward Enninful
Collaboration
Love
Why
" My memories of London Fashion Week are of starting out and not getting many tickets for fashion shows, but wanting to see them so much that I'd sneak in with my friends, people like Pat McGrath and Craig McDean. "
Edward Enninful
Week
People
Memories
" I think fashion can tell a story about celebrating difference, can talk about how different people are, how diverse people are - and for me, that's where fashion really succeeds, when it tackles things to do with the world we live in. "
Edward Enninful
Think
Me
Live
" I am definitely allergic to wheat. Every time I eat it, I feel awful. "
Edward Enninful
Wheat
Allergic
Eat
" The fashion industry needs to breed a whole different way of thinking. We need more diverse people working in all facets of the industry. "
Edward Enninful
People
Need
Way
" When I started in the nineties, a sample size was a 4 and a 6. "
Edward Enninful
Size
Sample
Nineties
" There's a lot of research and time that goes into my shoots. I spend weeks on them, even for one picture. "
Edward Enninful
Picture
Research
Spend
" People like me thought America was the best place to be creative, to be free to create, to have the freedom to be who you are. "
Edward Enninful
Creative
America
Best
" I was really sheltered growing up, with six brothers and sisters. We played together all the time, and I was living in a fantasy world, like most creative people. "
Edward Enninful
Together
Creative
People
" For me, fashion succeeds when it says something about the times we live in. "
Edward Enninful
Something
About
Fashion
" Most of the time, working as a stylist, you're at home, working on your own, researching. "
Edward Enninful
Working
You
Your
" I was very honoured to be awarded an OBE in 2016 for my services to diversity in the fashion industry. "
Edward Enninful
Industry
Diversity
Fashion
" I've always been very fascinated by technology - the Internet, social media. "
Edward Enninful
Social Media
Technology
Always