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" I use Google+, and I find the quality of the comments are very sophisticated because there is more trust inside of Google+ than there is inside of Twitter and Facebook, for example. "
Eric Schmidt
Google
Inside
Quality
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" Google is more than a business. Google is a belief system. And we believe passionately in the open Internet model. "
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" I still believe that sitting down and reading a book is the best way to really learn something. "
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" We want to make sure the thing you're looking for is on Google 100 percent of the time. "
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" YouTube's traffic continues to grow very quickly. Video is something that we think is going to be embedded everywhere. And it makes sense, from Google's perspective, to be the operator of the largest site that contains all that video. "
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" When the Internet publicity began, I remember being struck by how much the world was not the way we thought it was, that there was infinite variation in how people viewed the world. "
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" I had a rule that I had to go to bed before the sun came up. So I used to look up the sunrise times because I thought it would be bad karma to be going to bed as dawn was arriving. "
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" Even though Google may do very well, there will always be an alternative to what Google is doing, and people will always have the free choice... because there's no way for us to prevent them from exercising that choice. That is one of the key aspects of why the Internet has been so successful. No technologies can dominate. "
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" People assume that computers will do everything that humans do. Not good. People are different from each other and they are all really different from computers. "
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" People who bet against the Internet, who think that somehow this change is just a generational shift, miss that it is a fundamental reorganizing of the power of the end user. The Internet brings tremendous tools to the end user, and that end user is going to use them. "
Eric Schmidt
End
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People
" Google's architectural model around broadband and services and so forth plays very well to the powerful devices and services Apple is doing. We're a perfect back end to the problems that they're trying to solve. "
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" The rise of Google, the rise of Facebook, the rise of Apple, I think are proof that there is a place for computer science as something that solves problems that people face every day. "
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" The funny thing about advertising is that it's not a zero-sum game... Historically, in the digital ad world, pie has gotten larger and it's possible for everyone to win, and it's perfectly possible that will continue to be true for quite some time. "
Eric Schmidt
Funny
Time
Win
" I don't believe society understands what happens when everything is available, knowable and recorded by everyone all the time. "
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Everyone
Believe
" I've come to a view that humans will continue to do what we do well, and that computers will continue to do what they do very well, and the two will coexist, but in different spaces. "
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Will
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Two
" Amazon has well passed any expectations of its ability to change distribution and marketing. "
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Change
Marketing
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" People are good at intuition, living our lives. What are computers good at? Memory. "
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People
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" The thing that people seem to miss about not just Google, but also our competitors, Yahoo, eBay and so forth, is that there's an awful lot of communities that have never been served by traditional media. "
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" Silicon Valley's involvement with Washington dates from one event, which was John Scully - who was the CEO of Apple - had dinner with President Clinton and Vice President Gore in 1993. And we're all going, like, 'What's going on? Why would we have dinner with the president?' "
Eric Schmidt
Apple
Washington
Involvement
" People are surprised to find out that an awful lot of people think that they're idiots. "
Eric Schmidt
People
Out
Idiots
" Your car should drive itself. It's amazing to me that we let humans drive cars... It's a bug that cars were invented before computers. "
Eric Schmidt
Me
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Computers
" You have to fight for your privacy or you lose it. "
Eric Schmidt
Fight
Your
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" The average American doesn't realize how much of the laws are written by lobbyists. "
Eric Schmidt
Laws
Realize
American
" In general in technology, if you own a platform that's valuable, you can monetize it. "
Eric Schmidt
Technology
Own
General
" The Internet is really about highly specialized information, highly specialized targeting. "
Eric Schmidt
Information
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Targeting
" We know that Google Earth and Google Maps have had a tremendous impact on Google traffic, users, brand, adoption, and advertisers. We also know Google News, for example, which we don't monetize, has had a tremendous impact on searches and on query quality. We know those people search more. Because we've measured it. "
Eric Schmidt
Impact
Search
Know
" The Internet is the first thing that humanity has built that humanity doesn't understand, the largest experiment in anarchy that we have ever had. "
Eric Schmidt
Humanity
Anarchy
Understand
" If you look at the history of technology over a couple hundred years, it's all about time compression and making the globe smaller. It's had positive effects, all the ones that we know. So we're much less likely to have the kind of terrible misunderstandings that led to World War I, for example. "
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History
War
Time
" The issues of wireless versus wireline gets very messy. And that's really an FCC issue, not a Google issue. "
Eric Schmidt
Messy
Really
Google
" I think it's pretty clear that the Internet as a whole has not had a strong notion of identity. And identity means, 'Who am I?' Fundamentally, what Facebook has done has built a way to figure out who people are. "
Eric Schmidt
Think
Strong
Done
" In our case, we focus on quality, and we have a very simple model. If we show fewer ads that are more targeted, those ads are worth more. So we're in this strange situation where we show a smaller number of ads and we make more money because we show better ads. And that's the secret of Google. "
Eric Schmidt
Focus
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