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" YouTube's traffic continues to grow very quickly. Video is something that we think is going to be embedded everywhere. And it makes sense, from Google's perspective, to be the operator of the largest site that contains all that video. "

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" It's very difficult for governments to dominate the Internet because it's so difficult to control. People want to be free. People want to hear multiple voices. They want to make their own decisions. And people who see things will report things. "

Eric Schmidt

Decisions

Internet

People

" Since I have access to every, every crisis in the world because it's always blaring at me on cable television, that doesn't mean I have to worry about every one of them. This is also known as knowing where the off button is. "

" I think to some degree one of the strengths of the high tech industry is that people are actually willing to tell you things. When I went to Novell, I didn't know how to be a CEO, so I went in and I called all sorts of CEOs I knew. I called in a favor. I wanted to come by and listen to them tell me what it's like to be a CEO. "

" In general in technology, if you own a platform that's valuable, you can monetize it. "

" The Internet is the first thing that humanity has built that humanity doesn't understand, the largest experiment in anarchy that we have ever had. "

" The Internet is really about highly specialized information, highly specialized targeting. "

" The issues of wireless versus wireline gets very messy. And that's really an FCC issue, not a Google issue. "

" The core problem is that the world is full of people who would like to take 99 per cent of the information that's on the Internet, and eliminate 1 per cent. Everyone has their own thing they don't like. "

" I don't believe society understands what happens when everything is available, knowable and recorded by everyone all the time. "

" We weren't here to hope and hang on. We wanted to win. "

" You have to fight for your privacy or you lose it. "

" We want to make sure the thing you're looking for is on Google 100 percent of the time. "

" One of the unintended negative consequences of online advertising has been the loss of value in traditional classifieds. It's simply quicker, simply easier for an end user who's online, on a broadband connection, to look things up and to figure out what they want to buy. "

" There's nothing that cannot be found through some search engine or on the Internet somewhere. "

" Google was founded to get information to everybody. A by-product of that strategy is that we invented an advertising business which has provided great economics that allows us to build the servers, hire the employees, create value. "

" The adult way to run a business is to run it more like a country. They have disputes, yet they've actually been able to have huge trade with each other. They're not sending bombs at each other. "

" In whatever number of years I have on Earth, I think that promoting the values of free expression, the openness of the Internet, that's the best use of my time. "

" The coach doesn't have to play the sport as well as you do. They have to watch you and get you to be your best. "

" The funny thing about advertising is that it's not a zero-sum game... Historically, in the digital ad world, pie has gotten larger and it's possible for everyone to win, and it's perfectly possible that will continue to be true for quite some time. "

" I think I could argue that the press has more impact on politics than corporations. "

Eric Schmidt

Impact

Think

" There's a set of people who are intrinsic oppositionists to everything Google does. "

" We used to think that the enterprise was the hardest customer to satisfy, but we were wrong. It turns out, consumers are harder than the enterprise because the consumer will not give you a second chance. "

" I had a rule that I had to go to bed before the sun came up. So I used to look up the sunrise times because I thought it would be bad karma to be going to bed as dawn was arriving. "

" I think it's pretty clear that the Internet as a whole has not had a strong notion of identity. And identity means, 'Who am I?' Fundamentally, what Facebook has done has built a way to figure out who people are. "

" The more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google. "

" The average American doesn't realize how much of the laws are written by lobbyists. "

" Silicon Valley's involvement with Washington dates from one event, which was John Scully - who was the CEO of Apple - had dinner with President Clinton and Vice President Gore in 1993. And we're all going, like, 'What's going on? Why would we have dinner with the president?' "

" People assume that computers will do everything that humans do. Not good. People are different from each other and they are all really different from computers. "

" If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place. "

" People are building communities of people who use video. They're sharing them. YouTube's traffic continues to grow very quickly. "