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" People are surprised to find out that an awful lot of people think that they're idiots. "

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" The adult way to run a business is to run it more like a country. They have disputes, yet they've actually been able to have huge trade with each other. They're not sending bombs at each other. "

" The characteristic of great innovators and great companies is they see a space that others do not. They don't just listen to what people tell them; they actually invent something new, something that you didn't know you needed, but the moment you see it, you say, 'I must have it.' "

" The policy of America to deny visas to technically trained people in the U.S. and shipped to other countries, where they create companies that compete with America, has to be the stupidest policy of all the U.S. government policies. "

" In whatever number of years I have on Earth, I think that promoting the values of free expression, the openness of the Internet, that's the best use of my time. "

" If you think about the history of the PC industry, the PC industry has essentially been nothing but acquisitions by one company or another. Dell is the outlier. Dell built its own culture. They automated themselves to be the most efficient manufacturer. "

" Google was founded to get information to everybody. A by-product of that strategy is that we invented an advertising business which has provided great economics that allows us to build the servers, hire the employees, create value. "

" When the Internet publicity began, I remember being struck by how much the world was not the way we thought it was, that there was infinite variation in how people viewed the world. "

" I use Google+, and I find the quality of the comments are very sophisticated because there is more trust inside of Google+ than there is inside of Twitter and Facebook, for example. "

" The coach doesn't have to play the sport as well as you do. They have to watch you and get you to be your best. "

" The rise of Google, the rise of Facebook, the rise of Apple, I think are proof that there is a place for computer science as something that solves problems that people face every day. "

" Since I have access to every, every crisis in the world because it's always blaring at me on cable television, that doesn't mean I have to worry about every one of them. This is also known as knowing where the off button is. "

" In our case, we focus on quality, and we have a very simple model. If we show fewer ads that are more targeted, those ads are worth more. So we're in this strange situation where we show a smaller number of ads and we make more money because we show better ads. And that's the secret of Google. "

" There is a science to managing high tech businesses, and it needs to be respected. One of them is that in technology businesses, leadership is temporary. It's constantly recycling. So the asset has limited lifetime. "

" If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place. "

" Your car should drive itself. It's amazing to me that we let humans drive cars... It's a bug that cars were invented before computers. "

" There's a set of people who are intrinsic oppositionists to everything Google does. "

" We used to think that the enterprise was the hardest customer to satisfy, but we were wrong. It turns out, consumers are harder than the enterprise because the consumer will not give you a second chance. "

" People who bet against the Internet, who think that somehow this change is just a generational shift, miss that it is a fundamental reorganizing of the power of the end user. The Internet brings tremendous tools to the end user, and that end user is going to use them. "

" The computing world is very good at things that we are not. It is very good at memory. "

" I've never met a person who does not want a safer world, better medical care and education for their children, and peace with their neighbours. I just don't meet those people. What I meet, over and over again, as I travel around, is that the essential human condition is optimistic - in every one of these places. "

" I used to say that you'll have 10 IP address on your body... and it looks like that's going to happen through medical monitoring. "

" The Internet is really about highly specialized information, highly specialized targeting. "

" Half of Google's revenue comes from selling text-based ads that are placed near search results and are related to the topic of the search. Another half of its revenues come from licensing its search technology to companies like Yahoo. "

" I had a rule that I had to go to bed before the sun came up. So I used to look up the sunrise times because I thought it would be bad karma to be going to bed as dawn was arriving. "

" I think to some degree one of the strengths of the high tech industry is that people are actually willing to tell you things. When I went to Novell, I didn't know how to be a CEO, so I went in and I called all sorts of CEOs I knew. I called in a favor. I wanted to come by and listen to them tell me what it's like to be a CEO. "

" Fast learners win. "

" Google is more than a business. Google is a belief system. And we believe passionately in the open Internet model. "

" The core problem is that the world is full of people who would like to take 99 per cent of the information that's on the Internet, and eliminate 1 per cent. Everyone has their own thing they don't like. "

" I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know. "

" Google is very much a not-invented-here, build-it-ourselves culture. "