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" I think it's pretty clear that the Internet as a whole has not had a strong notion of identity. And identity means, 'Who am I?' Fundamentally, what Facebook has done has built a way to figure out who people are. "

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" The more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google. "

Eric Schmidt

Our

Better

Get

" In general in technology, if you own a platform that's valuable, you can monetize it. "

" I think I could argue that the press has more impact on politics than corporations. "

Eric Schmidt

Impact

Think

" Google docs and spreadsheets don't work if you're on an airplane. But it's a technical problem that is going to get solved. Eventually you will be able to work on a plane as if you are connected and, then when you get reconnected to the Internet, your computer will just synchronize with the cloud. "

" We want to make sure the thing you're looking for is on Google 100 percent of the time. "

" I've come to a view that humans will continue to do what we do well, and that computers will continue to do what they do very well, and the two will coexist, but in different spaces. "

" I think to some degree one of the strengths of the high tech industry is that people are actually willing to tell you things. When I went to Novell, I didn't know how to be a CEO, so I went in and I called all sorts of CEOs I knew. I called in a favor. I wanted to come by and listen to them tell me what it's like to be a CEO. "

" The adult way to run a business is to run it more like a country. They have disputes, yet they've actually been able to have huge trade with each other. They're not sending bombs at each other. "

" I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know. "

" The core problem is that the world is full of people who would like to take 99 per cent of the information that's on the Internet, and eliminate 1 per cent. Everyone has their own thing they don't like. "

" Fast learners win. "

" If you look at the history of technology over a couple hundred years, it's all about time compression and making the globe smaller. It's had positive effects, all the ones that we know. So we're much less likely to have the kind of terrible misunderstandings that led to World War I, for example. "

" People are building communities of people who use video. They're sharing them. YouTube's traffic continues to grow very quickly. "

" When the Internet publicity began, I remember being struck by how much the world was not the way we thought it was, that there was infinite variation in how people viewed the world. "

" If you think about the history of the PC industry, the PC industry has essentially been nothing but acquisitions by one company or another. Dell is the outlier. Dell built its own culture. They automated themselves to be the most efficient manufacturer. "

" Google is very much a not-invented-here, build-it-ourselves culture. "

" When you use Google, do you get more than one answer? Of course you do. Well, that's a bug. We have more bugs per second in the world. We should be able to give you the right answer just once. We should know what you meant. "

Eric Schmidt

World

You

" I've never met a person who does not want a safer world, better medical care and education for their children, and peace with their neighbours. I just don't meet those people. What I meet, over and over again, as I travel around, is that the essential human condition is optimistic - in every one of these places. "

" Half of Google's revenue comes from selling text-based ads that are placed near search results and are related to the topic of the search. Another half of its revenues come from licensing its search technology to companies like Yahoo. "

Eric Schmidt

Technology

Results

" I still believe that sitting down and reading a book is the best way to really learn something. "

" The thing that people seem to miss about not just Google, but also our competitors, Yahoo, eBay and so forth, is that there's an awful lot of communities that have never been served by traditional media. "

" Washington is an incumbent protection machine. Technology is fundamentally disruptive. "

" There's a set of people who are intrinsic oppositionists to everything Google does. "

" Amazon has well passed any expectations of its ability to change distribution and marketing. "

" It's very difficult for governments to dominate the Internet because it's so difficult to control. People want to be free. People want to hear multiple voices. They want to make their own decisions. And people who see things will report things. "

" In our case, we focus on quality, and we have a very simple model. If we show fewer ads that are more targeted, those ads are worth more. So we're in this strange situation where we show a smaller number of ads and we make more money because we show better ads. And that's the secret of Google. "

" People who bet against the Internet, who think that somehow this change is just a generational shift, miss that it is a fundamental reorganizing of the power of the end user. The Internet brings tremendous tools to the end user, and that end user is going to use them. "

" The characteristic of great innovators and great companies is they see a space that others do not. They don't just listen to what people tell them; they actually invent something new, something that you didn't know you needed, but the moment you see it, you say, 'I must have it.' "

" Google was founded to get information to everybody. A by-product of that strategy is that we invented an advertising business which has provided great economics that allows us to build the servers, hire the employees, create value. "

" The Internet is the first thing that humanity has built that humanity doesn't understand, the largest experiment in anarchy that we have ever had. "