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" In general in technology, if you own a platform that's valuable, you can monetize it. "
Eric Schmidt
Technology
Own
General
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" I still believe that sitting down and reading a book is the best way to really learn something. "
Eric Schmidt
Sitting
Book
Best
" I think to some degree one of the strengths of the high tech industry is that people are actually willing to tell you things. When I went to Novell, I didn't know how to be a CEO, so I went in and I called all sorts of CEOs I knew. I called in a favor. I wanted to come by and listen to them tell me what it's like to be a CEO. "
Eric Schmidt
You
Know
Listen
" The core problem is that the world is full of people who would like to take 99 per cent of the information that's on the Internet, and eliminate 1 per cent. Everyone has their own thing they don't like. "
Eric Schmidt
People
Information
World
" We used to think that the enterprise was the hardest customer to satisfy, but we were wrong. It turns out, consumers are harder than the enterprise because the consumer will not give you a second chance. "
Eric Schmidt
Second Chance
You
Wrong
" It's very difficult for governments to dominate the Internet because it's so difficult to control. People want to be free. People want to hear multiple voices. They want to make their own decisions. And people who see things will report things. "
Eric Schmidt
Decisions
Internet
People
" YouTube's traffic continues to grow very quickly. Video is something that we think is going to be embedded everywhere. And it makes sense, from Google's perspective, to be the operator of the largest site that contains all that video. "
Eric Schmidt
Going
Think
Perspective
" Your car should drive itself. It's amazing to me that we let humans drive cars... It's a bug that cars were invented before computers. "
Eric Schmidt
Me
Drive
Computers
" If you look at the history of technology over a couple hundred years, it's all about time compression and making the globe smaller. It's had positive effects, all the ones that we know. So we're much less likely to have the kind of terrible misunderstandings that led to World War I, for example. "
Eric Schmidt
History
War
Time
" If you think about YouTube, YouTube is a 'searching the world's videos' problem, right? They all have to be there, but how do you find them? What I guess I'm trying to say is that search is still the killer app. "
Eric Schmidt
Search
Problem
Say
" I actually think most people don't want Google to answer their questions. They want Google to tell them what they should be doing next. "
Eric Schmidt
Doing
Google
Questions
" In our case, we focus on quality, and we have a very simple model. If we show fewer ads that are more targeted, those ads are worth more. So we're in this strange situation where we show a smaller number of ads and we make more money because we show better ads. And that's the secret of Google. "
Eric Schmidt
Focus
Better
Quality
" Washington is an incumbent protection machine. Technology is fundamentally disruptive. "
Eric Schmidt
Protection
Technology
Washington
" Fast learners win. "
Eric Schmidt
Learners
Win
Fast
" People are good at intuition, living our lives. What are computers good at? Memory. "
Eric Schmidt
People
Living
Computers
" The coach doesn't have to play the sport as well as you do. They have to watch you and get you to be your best. "
Eric Schmidt
Watch
Play
Well
" The Internet is the first thing that humanity has built that humanity doesn't understand, the largest experiment in anarchy that we have ever had. "
Eric Schmidt
Humanity
Anarchy
Understand
" And the more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google. "
Eric Schmidt
Better
World
Our
" I've never met a person who does not want a safer world, better medical care and education for their children, and peace with their neighbours. I just don't meet those people. What I meet, over and over again, as I travel around, is that the essential human condition is optimistic - in every one of these places. "
Eric Schmidt
Peace
Care
Children
" In whatever number of years I have on Earth, I think that promoting the values of free expression, the openness of the Internet, that's the best use of my time. "
Eric Schmidt
Values
Time
Think
" I had a rule that I had to go to bed before the sun came up. So I used to look up the sunrise times because I thought it would be bad karma to be going to bed as dawn was arriving. "
Eric Schmidt
Sun
Karma
Thought
" Google is very much a not-invented-here, build-it-ourselves culture. "
Eric Schmidt
Very
Culture
Google
" Amazon has well passed any expectations of its ability to change distribution and marketing. "
Eric Schmidt
Change
Marketing
Expectations
" I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know. "
Eric Schmidt
Advertising
You
Think
" Google docs and spreadsheets don't work if you're on an airplane. But it's a technical problem that is going to get solved. Eventually you will be able to work on a plane as if you are connected and, then when you get reconnected to the Internet, your computer will just synchronize with the cloud. "
Eric Schmidt
You
Work
Problem
" People who bet against the Internet, who think that somehow this change is just a generational shift, miss that it is a fundamental reorganizing of the power of the end user. The Internet brings tremendous tools to the end user, and that end user is going to use them. "
Eric Schmidt
End
Power
People
" The Internet is really about highly specialized information, highly specialized targeting. "
Eric Schmidt
Information
Internet
Targeting
" Remember, when you go to YouTube, you do a search. When you go to Google, you do a search. As we get the search integrated between YouTube and Google, which we're working on, it will drive a lot of traffic into both places. So the trick, overall, is generating more searches, more uses of Google. "
Eric Schmidt
Drive
Search
Google
" The characteristic of great innovators and great companies is they see a space that others do not. They don't just listen to what people tell them; they actually invent something new, something that you didn't know you needed, but the moment you see it, you say, 'I must have it.' "
Eric Schmidt
People
Great
Business
" Half of Google's revenue comes from selling text-based ads that are placed near search results and are related to the topic of the search. Another half of its revenues come from licensing its search technology to companies like Yahoo. "
Eric Schmidt
Technology
Results
Search
" The policy of America to deny visas to technically trained people in the U.S. and shipped to other countries, where they create companies that compete with America, has to be the stupidest policy of all the U.S. government policies. "
Eric Schmidt
Government
America
Create