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All Quotes by author - Eric Schmidt

" A lot of the Google inventions came from engineers just screwing around with ideas. And then management would see them, and we'd say, 'Boy, that's interesting. Let's add some more engineers.' "

" Amazon has well passed any expectations of its ability to change distribution and marketing. "

" And the more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google. "

" Countries that have the Internet already are not going to turn it off. And so the power of freedom, the power of ideas will spread, and it will change those societies in very dramatic ways. "

" Even though Google may do very well, there will always be an alternative to what Google is doing, and people will always have the free choice... because there's no way for us to prevent them from exercising that choice. That is one of the key aspects of why the Internet has been so successful. No technologies can dominate. "

" Facial recognition, completely unmonitored, can be used for very bad things. It can be used for stalking, for example. "

" Fast learners win. "

" Google docs and spreadsheets don't work if you're on an airplane. But it's a technical problem that is going to get solved. Eventually you will be able to work on a plane as if you are connected and, then when you get reconnected to the Internet, your computer will just synchronize with the cloud. "

" Google is more than a business. Google is a belief system. And we believe passionately in the open Internet model. "

" Google is very much a not-invented-here, build-it-ourselves culture. "

" Google's architectural model around broadband and services and so forth plays very well to the powerful devices and services Apple is doing. We're a perfect back end to the problems that they're trying to solve. "

" Google was founded to get information to everybody. A by-product of that strategy is that we invented an advertising business which has provided great economics that allows us to build the servers, hire the employees, create value. "

" Half of Google's revenue comes from selling text-based ads that are placed near search results and are related to the topic of the search. Another half of its revenues come from licensing its search technology to companies like Yahoo. "

" I actually think most people don't want Google to answer their questions. They want Google to tell them what they should be doing next. "

" I don't believe society understands what happens when everything is available, knowable and recorded by everyone all the time. "

" I do want to emphasize that we've seen an explosion in the use of Google Maps and Google Earth for education. The earth is a special place. It is our home and it's why we're all here. And the ability to see what's really going on the earth, the good stuff and the bad stuff, at the level that you can, is phenomenal. "

" If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place. "

" If you look at the history of technology over a couple hundred years, it's all about time compression and making the globe smaller. It's had positive effects, all the ones that we know. So we're much less likely to have the kind of terrible misunderstandings that led to World War I, for example. "

" If you think about the history of the PC industry, the PC industry has essentially been nothing but acquisitions by one company or another. Dell is the outlier. Dell built its own culture. They automated themselves to be the most efficient manufacturer. "

" If you think about YouTube, YouTube is a 'searching the world's videos' problem, right? They all have to be there, but how do you find them? What I guess I'm trying to say is that search is still the killer app. "

" I had a rule that I had to go to bed before the sun came up. So I used to look up the sunrise times because I thought it would be bad karma to be going to bed as dawn was arriving. "

" In general in technology, if you own a platform that's valuable, you can monetize it. "

" In our case, we focus on quality, and we have a very simple model. If we show fewer ads that are more targeted, those ads are worth more. So we're in this strange situation where we show a smaller number of ads and we make more money because we show better ads. And that's the secret of Google. "

" In whatever number of years I have on Earth, I think that promoting the values of free expression, the openness of the Internet, that's the best use of my time. "

" I still believe that sitting down and reading a book is the best way to really learn something. "

" I think I could argue that the press has more impact on politics than corporations. "

" I think it's pretty clear that the Internet as a whole has not had a strong notion of identity. And identity means, 'Who am I?' Fundamentally, what Facebook has done has built a way to figure out who people are. "

" I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know. "

" I think to some degree one of the strengths of the high tech industry is that people are actually willing to tell you things. When I went to Novell, I didn't know how to be a CEO, so I went in and I called all sorts of CEOs I knew. I called in a favor. I wanted to come by and listen to them tell me what it's like to be a CEO. "

" It's very difficult for governments to dominate the Internet because it's so difficult to control. People want to be free. People want to hear multiple voices. They want to make their own decisions. And people who see things will report things. "

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