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" Forget luxury; as a great company you have to keep evolving. "
Angela Ahrendts
Great
Luxury
You
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" Think of energy almost like emotional electricity. It has a powerful way of uniting ordinary people, their connected spirit, to do extraordinary things. "
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" Everyone in the world should have a trench coat, and there should be a trench coat for everyone in the world. It does not matter your age; it doesn't matter your gender. "
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" From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share. "
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" It is not about gender, it is about experience, leadership, and vision. "
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" Great brands and great businesses have to be great storytellers, too. We have to tell stories - emotive, compelling stories - and even more so because we're nonfiction. "
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" I know it might sound weird, but empathy is one of the greatest creators of energy. It's counterintuitive because it's selfless. "
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" Ask questions; don't make assumptions. "
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" There's seven billion people on the planet. It's not about you. "
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About
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" Everyone talks about building a relationship with your customer. I think you build one with your employees first. "
Angela Ahrendts
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" It's no longer possible to think of the physical and digital as two different worlds. "
Angela Ahrendts
Digital
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Two
" The more technologically advanced our society becomes, the more we need to go back to the basic fundamentals of human communication. "
Angela Ahrendts
Society
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Communication
" You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred. "
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" At Apple, we believe that people with passion can change the world. "
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" We value feeling over knowing, because you can't prove something that hasn't been done before. "
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" I work through teams. It's the only way I know how to work. "
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" Store windows are like landing pages on the website. "
Angela Ahrendts
Store
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" Don't stop. Don't slow down. Keep focused. "
Angela Ahrendts
Down
Focused
Keep
" I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social. "
Angela Ahrendts
Speak
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World
" The basis for all human relationships and where we derive our greatest strength and power, trust is single-handedly the most powerful source of positive energy and, once in place, unlocks a freedom and peace to explore. "
Angela Ahrendts
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" We're building a lifelong relationship with people, and every great relationship has to be built on trust. "
Angela Ahrendts
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" Remember - the universal language is not texted, emailed, or spoken. It is felt. "
Angela Ahrendts
Remember
Felt
Language
" Unless I can come in in the morning and smile, walk in the lobby and say, 'Good morning!' - if I am stressed - I am not going to do a good job. Everybody is watching us. They are feeding off of our energy. "
Angela Ahrendts
Smile
Walk
Morning
" I think if I'm guilty of anything, I'm guilty of always being incredibly focused on the task at hand. So wherever I've worked, I've just always tried to do my best, achieve my best, build a great team around me. "
Angela Ahrendts
Team
Me
Great
" I think when you're empathetic, you're putting yourself in somebody else's shoes, right? It's not about you. "
Angela Ahrendts
Else
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