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" I would say that my idea of style and my taste are the same as when I began: They express my deep appreciation of all that is simple and linear... I always want to keep up with the times but without altering the essential characteristics of my philosophy. "

Giorgio Armani

Deep

Say

Appreciation

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" The excitement does not change. After 40 years in the business, I still find the show to be a magical moment - the performance anxiety, the litmus test. "

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" The essence of style is a simple way of saying something complex. "

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" This is very much my philosophy as a fashion designer. I have never believed in design for design's sake. For me, the most important thing is that people actually wear my clothes. I do not design for the catwalk or for magazine shoots - I design for customers. "

Giorgio Armani

Fashion

People

" I learned little by little. I learned how to draw. I learned how to tell the difference in the quality of fabrics - the subtle differences. I started with collections for men. So my first collection for women was deeply inspired by male roles. "

" The idea of the museum is to show my work since the start, and I wanted to show all of it, not just to choose between different pieces. They are grouped together in themes - minimalism, androgyny, black and white, graphic, flowers, and so on - from the earliest designs to the most recent ones. "

" I'm a very private person, and perhaps this can be mistaken for aloofness. "

" Without insecurities, I think one becomes a little bit of an idiot. "

" These days, as I am older and wiser, I realize that there is a danger in becoming an icon, as people can see you as remote and untouchable, and they are less willing to tolerate you doing things that don't fit with their preconceived idea of you. "

" I must make decisions every five minutes and give the impression of being sure of myself! Sincerely, this is the cause of my verbal violence. "

" If I eat at the Emporio Armani Caffe, my favorite thing to order is risotto or pasta with tomato sauce in winter; in summer, I prefer a Caprese salad, Parmigiano cheese flakes, or some truly fresh ricotta cheese. "

" Anyone who is passionate about what they do will have a better chance of connecting with future generations than those who simply follow transient trends. At least their work will have a distinctive character, and this is what people respond to, I believe. "

" That is always what I've had to do in life: to show I am capable of surviving. "

Giorgio Armani

Show

Capable

" I believe that my clothes can give people a better image of themselves - that it can increase their feelings of confidence and happiness. "

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" The difference between style and fashion is quality. "

" I am not in the stock market. I am beholden to no one in what I do. If I spend billions on a fashion show, I spend billions. It's not public. And if I am in the stock market, I am obligated to account for things, and to show what the business is doing. "

" I don't like women who follow fashion in the sense of becoming victims of it. I like women who have elegance, who have allure, who use fashion, rather than the other way around. "

Giorgio Armani

Women

Elegance

" My work today is perceived as being classic, but when I first started out, it was a break from the norm. Since then, I have continued to reinvent myself. I don't change my style, but I allow it to evolve. "

" In the fashion world, you have to make clothes to sell. You have to make clothes for the press. You have to make clothes for yourself. What I mean is, everything is an obligation. But a writer? A pure artist? Maybe he doesn't make one lira - but he does what he wants. "