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" In the fashion world, you have to make clothes to sell. You have to make clothes for the press. You have to make clothes for yourself. What I mean is, everything is an obligation. But a writer? A pure artist? Maybe he doesn't make one lira - but he does what he wants. "

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" Why do I put myself in a position to be cast aside or not considered as I would like to? Because I am a creative mind, because I still aspire to be one. "

Giorgio Armani

Myself

Creative

I Am

" During a fashion show, I want the clothes to speak. The effort I put into my work must be respected. "

" My work today is perceived as being classic, but when I first started out, it was a break from the norm. Since then, I have continued to reinvent myself. I don't change my style, but I allow it to evolve. "

" You have to have doubts. I have collaborators I work with. I listen, and then I decide. That's how it works. "

" This is the problem with the world today: Nobody wants to take risks, to risk being themselves. "

" It's not a good idea to match your shoes with a bag too stringently. Go for subtle similarity. "

" I was an observer. I liked to listen rather than openly express myself. This trait is something that I've retained over the years. "

" I wanted to dress the woman who lives and works, not the woman in a painting. "

" China approaches fashion with strong enthusiasm. And I believe that this enthusiasm can be translated into something interesting, economically speaking. Not only for my brand, but also for other brands. "

" I prefer to look at a natural woman. A woman should be courageous to become older, not desperate to look younger than her age. "

" I have always considered that my collection must have an international flair so it can be at the service of the European public. Or to people in Asia. Yes, there are tiny little alterations I notice in the proportions of the outfits, but fundamentally, the collection is that way. "

" These designers have no reserve. They've chosen a path and thrown themselves onto it head first, regardless of everything. Whether or not their designs are sellable or vulgar. As long as it's new and people talk about it. That is the truth. "

" My work has taught me to pay great respects towards human beings. "

" If I eat at the Emporio Armani Caffe, my favorite thing to order is risotto or pasta with tomato sauce in winter; in summer, I prefer a Caprese salad, Parmigiano cheese flakes, or some truly fresh ricotta cheese. "

" The idea of the museum is to show my work since the start, and I wanted to show all of it, not just to choose between different pieces. They are grouped together in themes - minimalism, androgyny, black and white, graphic, flowers, and so on - from the earliest designs to the most recent ones. "

" Milan is a true metropolis: strong and fearless but welcoming, too. Little by little, I came to realize that I could become someone here. "

" There are so many things to take into account - your ambition, your ego, the press, the consumers. You can never be sure that you'll be on top of the pile again. "

" Without insecurities, I think one becomes a little bit of an idiot. "

" Jeans represent democracy in fashion. "

" I must make decisions every five minutes and give the impression of being sure of myself! Sincerely, this is the cause of my verbal violence. "

" When I started, I had nothing. Because my family was really, really, really poor. "

" Marketing is not a nice word, but the world is about marketing now. "

" I have never had anything to do with the kind of fashion that is influenced by the press or identified with the spirit of the season. My clients come for me; they come back each season for my spirit. That's the reality. "

" I dress in my 'uniform,' or my own dress code, which reflects my personal method and work ethic. My belief is that my plain T-shirt - I have about 40 of them - or blue sweater helps focus others' attention on me and on what I say. "

" I didn't have a happy childhood. "

" I started to take care of my body after I turned 50. I never liked how I looked physically because I was too cute, short, with coloring only on my cheeks, the perfect little nose, and then the blue eyes. I was a hit with girls, who told me it was like I was in Technicolor. "

" My relationship with Paris began when I was working for Cerruti in the mid-1960s. When there was an important event in his store, Nino Cerruti very kindly took me with him. I was fascinated, and the city made a big impression on me. "

" To create something exceptional, your mindset must be relentlessly focused on the smallest detail. "

" I'm a very private person, and perhaps this can be mistaken for aloofness. "

" I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical. "