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" These designers have no reserve. They've chosen a path and thrown themselves onto it head first, regardless of everything. Whether or not their designs are sellable or vulgar. As long as it's new and people talk about it. That is the truth. "

Giorgio Armani

People

Talk

Truth

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" I didn't have a happy childhood. "

" I started to take care of my body after I turned 50. I never liked how I looked physically because I was too cute, short, with coloring only on my cheeks, the perfect little nose, and then the blue eyes. I was a hit with girls, who told me it was like I was in Technicolor. "

" I'm a very private person, and perhaps this can be mistaken for aloofness. "

" I learned little by little. I learned how to draw. I learned how to tell the difference in the quality of fabrics - the subtle differences. I started with collections for men. So my first collection for women was deeply inspired by male roles. "

" In the fashion world, you have to make clothes to sell. You have to make clothes for the press. You have to make clothes for yourself. What I mean is, everything is an obligation. But a writer? A pure artist? Maybe he doesn't make one lira - but he does what he wants. "

" I was an observer. I liked to listen rather than openly express myself. This trait is something that I've retained over the years. "

" I am not in the stock market. I am beholden to no one in what I do. If I spend billions on a fashion show, I spend billions. It's not public. And if I am in the stock market, I am obligated to account for things, and to show what the business is doing. "

" This is very much my philosophy as a fashion designer. I have never believed in design for design's sake. For me, the most important thing is that people actually wear my clothes. I do not design for the catwalk or for magazine shoots - I design for customers. "

Giorgio Armani

Fashion

People

" A well-maintained physique is a great business card. Ideas and intelligence are what matters, but if you have a well-maintained physique, it's better. "

" To create something exceptional, your mindset must be relentlessly focused on the smallest detail. "

" The more successful I become, the more I want to remain like me, with my defects and insecurities. "

Giorgio Armani

Want

" During a fashion show, I want the clothes to speak. The effort I put into my work must be respected. "

" I love things that age well - things that don't date, that stand the test of time and that become living examples of the absolute best. "

" I believe that my clothes can give people a better image of themselves - that it can increase their feelings of confidence and happiness. "

" I have never had anything to do with the kind of fashion that is influenced by the press or identified with the spirit of the season. My clients come for me; they come back each season for my spirit. That's the reality. "

" I must make decisions every five minutes and give the impression of being sure of myself! Sincerely, this is the cause of my verbal violence. "

" I am happiest in public, working in my world. Then I can be the star. That I can do. When I am not working, I am more guarded, set apart. It's not my life, that. I like interactions, but interaction that is not forced. "

" These days, as I am older and wiser, I realize that there is a danger in becoming an icon, as people can see you as remote and untouchable, and they are less willing to tolerate you doing things that don't fit with their preconceived idea of you. "

" You have to have doubts. I have collaborators I work with. I listen, and then I decide. That's how it works. "

" Anyone who is passionate about what they do will have a better chance of connecting with future generations than those who simply follow transient trends. At least their work will have a distinctive character, and this is what people respond to, I believe. "

" Why do I put myself in a position to be cast aside or not considered as I would like to? Because I am a creative mind, because I still aspire to be one. "

" If I eat at the Emporio Armani Caffe, my favorite thing to order is risotto or pasta with tomato sauce in winter; in summer, I prefer a Caprese salad, Parmigiano cheese flakes, or some truly fresh ricotta cheese. "

" My well-known aesthetic sense, which is so obvious and personal, spontaneously spurs me to challenge myself with different disciplines. "

Giorgio Armani

Aesthetic

Challenge

" I've always thought of the T-shirt as the Alpha and Omega of the fashion alphabet. "

" This is the problem with the world today: Nobody wants to take risks, to risk being themselves. "

" The essence of style is a simple way of saying something complex. "

" Jeans represent democracy in fashion. "

" I would say that my idea of style and my taste are the same as when I began: They express my deep appreciation of all that is simple and linear... I always want to keep up with the times but without altering the essential characteristics of my philosophy. "

" It is difficult to talk about fashion in the abstract, without a human body before my eyes, without drawings, without a choice of fabric - without a practical or visual reality. "

" I have always considered that my collection must have an international flair so it can be at the service of the European public. Or to people in Asia. Yes, there are tiny little alterations I notice in the proportions of the outfits, but fundamentally, the collection is that way. "