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" If you step back and look at technology from every era, it has displaced jobs but also created a lot of jobs. "

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" I've always looked for challenges, and I have found plenty. "

" You will have many more goals in the years ahead. But do not confuse a goal with a purpose. "

" I don't think anybody's just B2B or B2C anymore. You are B2I - business to individual. "

" Steward for the long term. It's not always easy, but you do it. "

" You have to stick up for what you believe in. And that, to me, is the biggest thing you can do about driving inclusion. "

" Digital, it is not the destination. "

" When you're on a scale like we are in 170 countries and hundreds of thousands of people, you have a single point of view. "

" You can engineer change. "

" I am big on - even with our whole team - it's always about, well, what were the lessons learned? Something didn't work out? What are the lessons learned? What are the lessons learned? "

" IBM existed a good 50 years before mainframes - we started with scales. "

" I make time to exercise. It's not being indulgent. I think it's got a lot to do with your ability to manage properly and stay focused. There's no doubt about that. "

" You need to have a great support around you, people that empathise, understand and yet support, because these CEO jobs are all-consuming. "

" When you manage your company for long-term shareholders, and you manage the company for clients, two of the biggest stakeholders, you will make the right decisions. "

" Some people make their choice on size. I happen to not be a believer in that. I've often said, especially in an industry that's clamoring for growth, if I wanted size, I wouldn't have divested $8 billion of businesses. "

" Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we'll augment our intelligence. "

" I've got a distribution system that goes to 170 countries. If I acquire properly, you know, you may be successful in one or two countries, or one place; I can scale, and that's part of the value that IBM brings. "

" Clients say, 'What's your strategy,' and I say, 'Ask me what I believe first.' That's a far more enduring answer. "

" I always say, you know, if I sit here and close my eyes and say, 'When did I learn the most in my life, in my career?' It'll always be when I close them and everything I think of is when I took a risk. It's when I think I learned the most. "

" When my father left us, my mother went back to school immediately. She went to school in the day while we were at school, and she worked at night. She worked very hard to never let someone define her as a victim or a failure. "

" Ask yourself when you learn the most. I guarantee it's when you felt at risk. "

" Someone once told me growth and comfort do not coexist. And I think it's a really good thing to remember. "

" Watson augments human decision-making because it isn't governed by human boundaries. It draws together all this information and forms hypotheses, millions of them, and then tests them with all the data it can find. It learns over time what data is reliable, and that's part of its learning process. "

" We share no data with the government anywhere in the world. "

" With this emergence of big data and social mobility, you will, in fact, see the death of 'average,' Instead, you will see the era of you. "

" Don't protect your past. Don't protect your products. "

" You define yourself by either what your clients want or what you believe they'll need for the future. So: Define yourself by your client, not your competitor. "

" One day we're going to look back, and whatever this era will get called, it's going to put a premium on math and science. "

" Work on something that matters. Have courage. "

" I'm the ninth CEO of IBM. Every one of my predecessors has steered through a technological shift, and every one left the company in a better position than the person before them and prepared this company with a very strong balance sheet to allow it to continue to invest for the next shift. "

" I think, given who the IBM target company is, I feel our purpose is to be essential to our clients. "