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" You can engineer change. "

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" With this emergence of big data and social mobility, you will, in fact, see the death of 'average,' Instead, you will see the era of you. "

" As I say to our own team: 'Never protect your past, never define yourself by a single product, and always continue to steward for the long-term. Keep moving towards the future.' "

" I am big on - even with our whole team - it's always about, well, what were the lessons learned? Something didn't work out? What are the lessons learned? What are the lessons learned? "

" IBM's long-standing mantra is 'Think.' What has always made IBM a fascinating and compelling place for me, is the passion of the company, and its people, to apply technology and scientific thinking to major societal issues. "

" If you ask me, 'So what is your business model?' Our business model's always about shifting to higher value opportunities. "

" No matter what it is, you put too much, your heart and soul in it, you have to be passionate about it. You make too many sacrifices. "

" I think 'Actions speak louder than words' is one thing, I think, I always took from my mom. And to this day, I think about that in everything I do. "

" If it's digital, it will be cognitive. If you think that, you're going to change the way you run a business. "

" Growth and comfort do not coexist. "

" I've been head of strategy at IBM and together with my colleagues built our five-year plan. My priorities are going to be to continue to execute on that. "

" Think about when a digital business marries up with what I'll call 'digital intelligence.' It is the dawn of a new era about being a 'cognitive' business. When every product, every service, how you run your company can actually have a piece that learns and thinks as part of it, you will be a cognitive business. "

" Steward for the long term. It's not always easy, but you do it. "

" Never love something so much that you can't let go of it. "

" I make time to exercise. It's not being indulgent. I think it's got a lot to do with your ability to manage properly and stay focused. There's no doubt about that. "

" Just because you started your careers in a certain role, let's say hardware engineering, does not mean you'll end your careers in hardware. "

" It will not be a world of man versus machine. It will be a world of man plus machines. "

" As I tell all our folks, the only reason we exist - make no mistake - is our clients. "

" I've always looked for challenges, and I have found plenty. "

" So what it means is when you don't believe in the inevitable, it means you don't expect that that's how things have to turn out. You can change them. "

" I believe that the idea of strategic beliefs may be more important than strategic planning when thinking about how you keep the long view. "

" Work on something that matters. Have courage. "

" The amazing thing about IBM is that it's a company where I have had 10 different careers - local jobs, global jobs, technology jobs, industry jobs, financial services, insurance, start-ups, big scale. The network of talent around you is phenomenal. "

" When you manage your company for long-term shareholders, and you manage the company for clients, two of the biggest stakeholders, you will make the right decisions. "

" The only way you survive is you continuously transform into something else. It's this idea of continuous transformation that makes you an innovation company. "

" Every part of your business will change based on what I consider predictive analytics of the future. "

" I think, particularly in our tech industry, this is an industry that has violent innovation and then commoditization, and it's a cycle of innovation/commoditization. "

" Planes don't fly, trains don't run, banks don't operate without much of what IBM does. "

" I think, given who the IBM target company is, I feel our purpose is to be essential to our clients. "

" When you remove layers, simplicity and speed happen. "

" The recommendation when I'm mentoring folks, I always tell them - and we talked about this last year - take a risk. "