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" I don't think anybody's just B2B or B2C anymore. You are B2I - business to individual. "
Ginni Rometty
You
Individual
Just
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" Artificial intelligence is one of 50 things that Watson does. There is also machine learning, text-to-speech, speech-to-text, and different analytical engines - they're like little Lego bricks. You can put intelligence in any product or any process you have. "
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" What I knew was I liked math and science, and I never wanted to memorize everything. I wanted to understand where it came from. "
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" I've made lots of mistakes. Probably the worst one - I would say they tie. It's either when I didn't move fast enough on something, or I didn't take a big enough risk. "
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" With this emergence of big data and social mobility, you will, in fact, see the death of 'average,' Instead, you will see the era of you. "
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" We share no data with the government anywhere in the world. "
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" I've always looked for challenges, and I have found plenty. "
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" You need to have a great support around you, people that empathise, understand and yet support, because these CEO jobs are all-consuming. "
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" IBM existed a good 50 years before mainframes - we started with scales. "
Ginni Rometty
IBM
Years
Before
" And the reason I came to IBM was I think - I always say at a really early age, I learned you've got to be passionate about what you do. No matter what it is, you put too much, your heart and soul in it, you have to be passionate about it. You make too many sacrifices. "
Ginni Rometty
Early
Age
Heart
" Clients say, 'What's your strategy,' and I say, 'Ask me what I believe first.' That's a far more enduring answer. "
Ginni Rometty
Believe
Strategy
Say
" The ultimate competitive advantage is being cognitive. "
Ginni Rometty
Competitive
Ultimate
Being
" Watson augments human decision-making because it isn't governed by human boundaries. It draws together all this information and forms hypotheses, millions of them, and then tests them with all the data it can find. It learns over time what data is reliable, and that's part of its learning process. "
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" I was always surrounded by people that wanted to mentor you. "
Ginni Rometty
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" When my father left us, my mother went back to school immediately. She went to school in the day while we were at school, and she worked at night. She worked very hard to never let someone define her as a victim or a failure. "
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Failure
School
Father
" The amazing thing about IBM is that it's a company where I have had 10 different careers - local jobs, global jobs, technology jobs, industry jobs, financial services, insurance, start-ups, big scale. The network of talent around you is phenomenal. "
Ginni Rometty
Financial
Talent
Technology
" Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we'll augment our intelligence. "
Ginni Rometty
Technology
Think
People
" If you ask me, 'So what is your business model?' Our business model's always about shifting to higher value opportunities. "
Ginni Rometty
Me
Business
You
" I think, particularly in our tech industry, this is an industry that has violent innovation and then commoditization, and it's a cycle of innovation/commoditization. "
Ginni Rometty
Think
Then
Innovation
" Think about when a digital business marries up with what I'll call 'digital intelligence.' It is the dawn of a new era about being a 'cognitive' business. When every product, every service, how you run your company can actually have a piece that learns and thinks as part of it, you will be a cognitive business. "
Ginni Rometty
Service
Intelligence
Business
" It will not be a world of man versus machine. It will be a world of man plus machines. "
Ginni Rometty
Man
World
Machine
" The social network will be the new production line. "
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Social
Production
New
" I am very practical. "
Ginni Rometty
Very
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Am
" I'm the ninth CEO of IBM. Every one of my predecessors has steered through a technological shift, and every one left the company in a better position than the person before them and prepared this company with a very strong balance sheet to allow it to continue to invest for the next shift. "
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Balance
Company
Person
" The recommendation when I'm mentoring folks, I always tell them - and we talked about this last year - take a risk. "
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" The ability to please your shareholders comes because of what you do for clients. "
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Ability
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" Growth and comfort do not coexist. "
Ginni Rometty
Growth
Comfort
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" If it's digital, it will be cognitive. If you think that, you're going to change the way you run a business. "
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" When I think of revenue growth, I think of the words 'mix' and 'shift.' "
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" One day we're going to look back, and whatever this era will get called, it's going to put a premium on math and science. "
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Day
Science
Back
" The only way you survive is you continuously transform into something else. It's this idea of continuous transformation that makes you an innovation company. "
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You
Transformation
Innovation