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" Ask yourself when you learn the most. I guarantee it's when you felt at risk. "
Ginni Rometty
Ask
You
Risk
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" IBM's long-standing mantra is 'Think.' What has always made IBM a fascinating and compelling place for me, is the passion of the company, and its people, to apply technology and scientific thinking to major societal issues. "
Ginni Rometty
Technology
Passion
Me
" We have started something called the Corporate Services Corps. Now, it was modeled after the Peace Corps from long ago, the 1960s. And the idea was in this modern day and age, how do you get IBM'ers around the world to be global citizens? You know, globally aware, contribute, understand how to work in that environment, but do it on scale. "
Ginni Rometty
Age
Day
Long
" I've been head of strategy at IBM and together with my colleagues built our five-year plan. My priorities are going to be to continue to execute on that. "
Ginni Rometty
Together
Colleagues
Strategy
" When I think of revenue growth, I think of the words 'mix' and 'shift.' "
Ginni Rometty
Think
Revenue
Growth
" I am very practical. "
Ginni Rometty
Very
I Am
Am
" Digital, it is not the destination. "
Ginni Rometty
Digital
Destination
" If you're clear on what you believe, you have a great foundation to go make a market. "
Ginni Rometty
Believe
You
Great
" When you remove layers, simplicity and speed happen. "
Ginni Rometty
You
Speed
Simplicity
" I've always looked for challenges, and I have found plenty. "
Ginni Rometty
Found
Always
Challenges
" So what it means is when you don't believe in the inevitable, it means you don't expect that that's how things have to turn out. You can change them. "
Ginni Rometty
Change
Believe
Inevitable
" If it's digital, it will be cognitive. If you think that, you're going to change the way you run a business. "
Ginni Rometty
Way
Business
Think
" The recommendation when I'm mentoring folks, I always tell them - and we talked about this last year - take a risk. "
Ginni Rometty
Mentoring
Risk
Tell
" What I knew was I liked math and science, and I never wanted to memorize everything. I wanted to understand where it came from. "
Ginni Rometty
Never
Understand
Everything
" Just because you started your careers in a certain role, let's say hardware engineering, does not mean you'll end your careers in hardware. "
Ginni Rometty
Just Because
You
Say
" If we would change the basis and align what is taught in school with what is needed with business... that's where I came up with this idea of 'new collar.' Not blue collar or white collar. "
Ginni Rometty
White
School
Business
" This idea of 'New Collar' says for the jobs of the future here, there are many in technology that can be done without a four-year college degree and, therefore, 'New Collar' not 'Blue Collar,' 'White Collar.' It's 'New Collar.' "
Ginni Rometty
Blue
Technology
Future
" I've got a distribution system that goes to 170 countries. If I acquire properly, you know, you may be successful in one or two countries, or one place; I can scale, and that's part of the value that IBM brings. "
Ginni Rometty
Value
Place
Know
" I think, given who the IBM target company is, I feel our purpose is to be essential to our clients. "
Ginni Rometty
Purpose
Company
Target
" The ability to please your shareholders comes because of what you do for clients. "
Ginni Rometty
Your
Ability
Because
" One day we're going to look back, and whatever this era will get called, it's going to put a premium on math and science. "
Ginni Rometty
Day
Science
Back
" I think, particularly in our tech industry, this is an industry that has violent innovation and then commoditization, and it's a cycle of innovation/commoditization. "
Ginni Rometty
Think
Then
Innovation
" You will have many more goals in the years ahead. But do not confuse a goal with a purpose. "
Ginni Rometty
Goal
Ahead
You
" You build your own strategy. You don't define it by what another competitor is doing. "
Ginni Rometty
Doing
Your
You
" The ultimate competitive advantage is being cognitive. "
Ginni Rometty
Competitive
Ultimate
Being
" One of the most important topics I think for us all to work on is job creation. "
Ginni Rometty
Important
Creation
Think
" There will be times you make decisions that actually detract from growth. "
Ginni Rometty
Decisions
Make
Will
" The amazing thing about IBM is that it's a company where I have had 10 different careers - local jobs, global jobs, technology jobs, industry jobs, financial services, insurance, start-ups, big scale. The network of talent around you is phenomenal. "
Ginni Rometty
Financial
Talent
Technology
" Work on something that matters. Have courage. "
Ginni Rometty
Courage
Work
Something
" If I have learned nothing else in all my years here, my biggest lesson is you have to constantly reinvent this company. That's how you get to be 103 years old. "
Ginni Rometty
You
Here
Company
" India will not be at the center - it will be the center of this fourth technology shift. "
Ginni Rometty
India
Will
Shift