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" If you think about stripping away 80 percent of the things that don't matter and focusing on the the 20 percent that will actually make a difference, I think you'll find great results even in the toughest of situations and the harshest of environments. "

Julia Hartz

Think

Make A Difference

Great

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" The beauty of being co-founders with your spouse is that we run our business and family together. "

" Work does come home with us, but home also comes to work. Our kids are regulars at Eventbrite's HQ in San Francisco. "

Julia Hartz

Kids

Our

" I graduated from college and went straight into a job with MTV. "

" Every day is sort of a jigsaw puzzle. You have to make sure that you're putting the most important things first. "

" At Eventbrite, we value quality results over everything else. So while working late is acknowledged, at the end of the day, I care more about the results you're producing. "

" Ticketing is a people-intensive business to get it right on a global scale. "

" It's incredibly important to be - once you do have a product - acutely observational about the trends. "

" Co-founders shouldn't excel in the same areas - it's inefficient and will inevitably lead to conflicts down the road. "

" For a global company, it is imperative to respect and honor local culture and weave that into the core company values rather than the other way around. "

" One of the most brilliant parts of being a first-time founder is that you experience everything for the first time. It never gets old. "

" I was a dancer and performer. "

Julia Hartz

Dancer

Performer

" For the first two years of Eventbrite, all the work was done by just the three founders: me, my husband, Kevin, and our chief technology officer, Renaud Visage. "

" I didn't play any extreme sports growing up. I never surfed, and I grew up in Santa Cruz. I was very good at doing what I was told, taking direction, and staying middle of the road. I mean, they called me 'grandma' in college. "

" As far as funding and building a team, you being romantically involved with your cofounder really shouldn't play a factor in how you run the company and how you create a team or find resources. It's all about the partnership. "

" There's always a little bit of friction when you're trying to democratize an industry. "

" I think having a visionary CEO is awesome, and visionary leadership is one thing, but you also need checks and balances on whether this company can withstand a very honest and critical look at itself. "

" One of the reasons why we were so successful in integrating with Facebook was because we saw people using Facebook to promote their event and link back to Eventbrite before Facebook Connect and before the event's API was even available. "

" I think there's a fine line, and once you cross it, you are in a dangerous territory of overhyping your company, your service, and your product and sort of under-delivering. But I think we probably could have been a little more overtly confident in the early days. "

" We thought we could reinvent the way people came together for live events. We wanted to ticket everything from a five-person yoga class to a 10-person cookery class to a fashion event. "

" Being an entrepreneur can be learned, and that is exactly what I have done. You don't have to be born with it or have had the 'lemonade stand.' But, you do need to have the passion, devotion, conviction, and sheer will and drive to make it happen. "

" Getting over the stigma of needing to appear as if I do it all myself took about 12 months. I finally realized that the only way to be a successful, happy mother, founder, wife, and daughter was to accept the help that was being offered to me. "

" If you want to build a sustainable culture, you have to have a strong philosophy and then let people do with it what they will and be OK with that. "

" I think entrepreneurship is combining a passion with the tenacity to problem-solve and the fearlessness to fail. "

" People are multi-dimensional and crave a multi-sensory experience. "

" At Eventbrite, we care about the whole you, not just the employee you. "

" My goal is to create one of the greatest companies that's ever existed, and that has everything to do with the people, the culture, and what our core values are versus what we build or how we're perceived out in the market. "

" Swaying to new beats, hearing old favorites, and drinking expensive beer are ageless pastimes. "

" If you have a cofounder, one of the benefits is you'll get from point A to point B two times faster. "

" Live experiences are more than fundamental - they're transformative. "

Julia Hartz

Than

Experiences

" I'm thrilled to share the story of my journey in building Eventbrite and what I've learned along the way as a working mother and entrepreneur. "