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" I didn't play any extreme sports growing up. I never surfed, and I grew up in Santa Cruz. I was very good at doing what I was told, taking direction, and staying middle of the road. I mean, they called me 'grandma' in college. "

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" One of the biggest mistakes that founders can make is doing something that maybe seems like a great idea, and seems like a good use of time, but actually isn't measurable, significant, incremental growth. "

Julia Hartz

Time

Good

Great

" If you're going to be an entrepreneur, most likely you're going to be Type A - stubborn. "

" We wanted to harness the power of technology to make it possible for anyone to sell tickets to any type of event. "

" Our platform is self-service, so we enable people to host events themselves. The biggest events tend to be the free ones. We had 100,000 at a salsa congress in Mexico. "

" Legacies are built on the practices of your company. "

" I graduated from college and went straight into a job with MTV. "

" The beauty of being co-founders with your spouse is that we run our business and family together. "

" Co-founders shouldn't excel in the same areas - it's inefficient and will inevitably lead to conflicts down the road. "

" I'm a very connected and passionate founder. And I do model transparency and openness and loyalty in my actions. "

" If you want to build a sustainable culture, you have to have a strong philosophy and then let people do with it what they will and be OK with that. "

" I was a dancer and performer. "

Julia Hartz

Dancer

Performer

" I think entrepreneurship is combining a passion with the tenacity to problem-solve and the fearlessness to fail. "

" To be a true leader, I needed to better understand my unique strengths and how to apply them across the company as we grew. "

" Showing that you consistently have their best interests at heart not only motivates your people to do their best work; it also builds goodwill that you may need to draw on when the going gets tough and you have to lean on one another to find the horizon. "

" I think there's a fine line, and once you cross it, you are in a dangerous territory of overhyping your company, your service, and your product and sort of under-delivering. But I think we probably could have been a little more overtly confident in the early days. "

" I have not always been a risk taker. "

" Four Seasons' legendary brand epitomizes the highest standards for service in the hospitality industry worldwide. "

" There's always a little bit of friction when you're trying to democratize an industry. "

" We focus on Eventbrite and our family. That's how we spend our time, full stop. "

" My goal is to create one of the greatest companies that's ever existed, and that has everything to do with the people, the culture, and what our core values are versus what we build or how we're perceived out in the market. "

" It's incredibly important to be - once you do have a product - acutely observational about the trends. "

" I think people are intelligent, empathetic, multi-dimensional. "

" At Eventbrite, we value quality results over everything else. So while working late is acknowledged, at the end of the day, I care more about the results you're producing. "

" I truly believe there is this confidence gap, at least for me. You have to 'manipulate' yourself to get over it,and I do think it has something to do with being a female. If you live in fear or doubt and have that confidence gap, you are simply not going to achieve your full potential and what you know you can achieve. "

" I've done everything from traditional yoga to Bikram yoga to Pilates. "

" The majority of our happiness at work is determined by the people who surround us. Strong teams produce more content, launch more products, and sign more contracts. And most importantly, they have fun doing it. "

" That seems to be my superpower - really understanding what motivates people. "

" The gender parity is something that has been organic to Eventbrite since we started building a team. "

" As founder of Eventbrite, I've interviewed almost every single person we've hired. "

" I'm not good at throwing around rhetoric. "