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" It's incredibly important to be - once you do have a product - acutely observational about the trends. "

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" I'm a very connected and passionate founder. And I do model transparency and openness and loyalty in my actions. "

" Live experiences are more than fundamental - they're transformative. "

" It's important for founders to think about how they would build their company from scratch - again. "

" If you have a cofounder, one of the benefits is you'll get from point A to point B two times faster. "

" One of the reasons why we were so successful in integrating with Facebook was because we saw people using Facebook to promote their event and link back to Eventbrite before Facebook Connect and before the event's API was even available. "

" Each company is different because they get their DNA from the founders. "

" Your first company is like your first baby.You have this unconditional, irrational love. "

" I have not always been a risk taker. "

" We thought we could reinvent the way people came together for live events. We wanted to ticket everything from a five-person yoga class to a 10-person cookery class to a fashion event. "

" If you think about stripping away 80 percent of the things that don't matter and focusing on the the 20 percent that will actually make a difference, I think you'll find great results even in the toughest of situations and the harshest of environments. "

Make A Difference

" Humans want to know the hierarchy; it's important for there to be one leader. "

" Eventbrite is 50-50 male-female, and this has been accomplished organically. "

" Being an entrepreneur can be learned, and that is exactly what I have done. You don't have to be born with it or have had the 'lemonade stand.' But, you do need to have the passion, devotion, conviction, and sheer will and drive to make it happen. "

" Four Seasons' legendary brand epitomizes the highest standards for service in the hospitality industry worldwide. "

" Being a female head of a successful tech company means that I'm in a pretty niche category. "

" To be a true leader, I needed to better understand my unique strengths and how to apply them across the company as we grew. "

" Work does come home with us, but home also comes to work. Our kids are regulars at Eventbrite's HQ in San Francisco. "

" The majority of our happiness at work is determined by the people who surround us. Strong teams produce more content, launch more products, and sign more contracts. And most importantly, they have fun doing it. "

" Swaying to new beats, hearing old favorites, and drinking expensive beer are ageless pastimes. "

" To force a culture creates something that is inherently not sustainable. It does not evolve forward. "

" When we set out to build Eventbrite, we had to face many challenges and come up with creative solutions to get past them. Each time we learned new ways to cope, we became a stronger and more cohesive team. "

" I've done everything from traditional yoga to Bikram yoga to Pilates. "

" At Eventbrite, we care about the whole you, not just the employee you. "

" That seems to be my superpower - really understanding what motivates people. "

" During college, in Los Angeles, I interned all over Hollywood. Development roles appealed to me; they were a perfect blend of business and creativity. "

" Our team finds motivation in knowing that we're transforming the ticketing industry, this notion that we're bringing democratization to an industry and disrupting it using technology. "

" I think I lead with empathy and connection to our people. I find that the most effective leadership style for me is to just talk and listen. It sounds simple, but it's so effective. "

" My goal is to create one of the greatest companies that's ever existed, and that has everything to do with the people, the culture, and what our core values are versus what we build or how we're perceived out in the market. "

" Millennials are the experiences generation. "

" I think a universal feeling that we all share is that live experiences create indelible memories. "