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" It's called common sense, but it's not common. Most people don't have it. "
Theo Paphitis
Common Sense
Sense
People
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" Retail is my game. I spend every waking hour thinking about it. I started in the industry at the age of 18 after trying various other things that were mind-numbingly boring to me. "
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" I'm not a risktaker. I'm the total opposite. "
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" Both my sons are dyslexic, and so, too, in a much milder form, is one of my daughters. "
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Too
Sons
" Souvenirs always tend to look great when you see them in some exotic souk but awful when you finally get them back home. They tend to start in my study and eventually get demoted to the garage or the loft. "
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Start
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" I admire people who have passion and energy. "
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Admire
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" Business isn't complicated; we complicate business. "
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" Wherever I go in the world, I put aside several days to go visit the stores. "
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" I was absolutely astonished and could not believe my eyes at the outrageous interest rates that people in need have to pay to get loans. "
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Eyes
" Businesses might have been helped by the ability to promote themselves on the Internet, but they have also been hit by the web's encouragement of time-wasting by their staff. "
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Encouragement
Internet
Web
" Great customer service does not come by chance. It is the result of training and ensuring there are enough assistants to serve the customers. "
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Chance
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Enough
" The high streets I remember best were Seven Sisters Road in north London and then sunny Peckham in south London after we moved there. They were where my parents used to shop. They were great, part of being a teenager. "
Theo Paphitis
Remember
Best
Great
" I'm a traditionalist, a family man. I love my kids. I believe I have brought them up the right way. They are all very different: they have different drives, different ambitions. They are never going to be me. They are going to be themselves. "
Theo Paphitis
Love
Way
Me
" Entrepreneurship is just one thing that needs to be in schools. "
Theo Paphitis
Needs
Entrepreneurship
Just
" My whole business philosophy is based on a risk-reward ratio. But it's got to stack up. If it doesn't, don't do it. You might as well go to a casino. "
Theo Paphitis
Business
Well
You
" The statistics for investing in small businesses are such that the vast majority fail. "
Theo Paphitis
Small
Investing
Fail
" Showing your emotions is not a weakness. "
Theo Paphitis
Emotions
Your
Weakness
" I am the most conservative person you will ever come across, and that's because I'm good at reducing risks while leaving the potential rewards high. "
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Risks
Will
You
" Becoming a campaign representative for the somewhereto_ re:store campaign was a simple choice. "
Theo Paphitis
Becoming
Campaign
Choice
" I'm a shopaholic. I really am. I can't help myself. I do go into, browse, and purchase from my own shops, too, although the CEOs who run my businesses wish I didn't. "
Theo Paphitis
Myself
Wish
Help
" The more we learn about dyslexia, the more able we will be to help those with it. "
Theo Paphitis
Will
Able
Dyslexia
" The decisions you make when you leave school define the rest of your life. So, in terms of making the right choices for your financial security as you get older, my best advice is to do something you have an interest in and are passionate about, as you'll be working for a long time. "
Theo Paphitis
School
Best
Decisions
" Small does not mean insignificant. "
Theo Paphitis
Insignificant
Small
Does
" My family come from Cyprus. Both my father and my grandfather worked on the British bases there, and as the British government granted independence to Cyprus, they granted British passports to those who worked with them. "
Theo Paphitis
Independence
Government
Family
" In my early teens, I was working in a Wimpy Bar and delivering cab company cards to make cash. I also ran a tuck shop at school. I struggled academically because of being dyslexic. When I saw other families and what they had, it inspired me. I thought, 'I can get that, too, if I work hard.' "
Theo Paphitis
Me
School
Work Hard
" On Saturday, I don't want to be woken up until at least nine: I like a bit of a lie-in, a cup of tea, toast and marmalade, and the newspaper. "
Theo Paphitis
Newspaper
Tea
Up
" I was born in Cyprus, but my family moved to England when I was about six. "
Theo Paphitis
England
Born
Six
" What I've achieved with Boux Avenue is what I always wanted to achieve with La Senza. "
Theo Paphitis
La
Achieve
Avenue
" I don't really sleep until gone midnight anyway. It takes me a while to calm down before my mind allows me to switch off. "
Theo Paphitis
Mind
Sleep
Calm
" Save money; never rely on other people to lend you money. We call it having 'walking the streets' money - money in your back pocket or bank account that belongs to you. "
Theo Paphitis
Walking
You
Back
" I've always maintained the basic business principles of keeping it simple, doing your homework, hard work, and common sense. "
Theo Paphitis
Hard Work
Business
Doing