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" I am the most conservative person you will ever come across, and that's because I'm good at reducing risks while leaving the potential rewards high. "
Theo Paphitis
Risks
Will
You
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" Great customer service does not come by chance. It is the result of training and ensuring there are enough assistants to serve the customers. "
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" Showing your emotions is not a weakness. "
Theo Paphitis
Emotions
Your
Weakness
" The great virtue of the web, its ease of communication, has also become its Achilles' heel in that it has polluted the air with meaningless babble and egomaniacal drivel. "
Theo Paphitis
Communication
Web
Virtue
" Save money; never rely on other people to lend you money. We call it having 'walking the streets' money - money in your back pocket or bank account that belongs to you. "
Theo Paphitis
Walking
You
Back
" I'm incredibly passionate about business, about small businesses, and about kids being given the right skills so they are successful. "
Theo Paphitis
Passionate
Business
Successful
" When making an investment, the people are more important than the product. "
Theo Paphitis
Investment
Product
People
" I'm not into cats; they aren't my bag. "
Theo Paphitis
Cats
Bag
" Retail is my game. I spend every waking hour thinking about it. I started in the industry at the age of 18 after trying various other things that were mind-numbingly boring to me. "
Theo Paphitis
Age
Me
Thinking
" I'm a traditionalist, a family man. I love my kids. I believe I have brought them up the right way. They are all very different: they have different drives, different ambitions. They are never going to be me. They are going to be themselves. "
Theo Paphitis
Love
Way
Me
" I'm a very considerate spender. I'm a shopper, and I do spend money, but I think about it first. "
Theo Paphitis
Money
Spend
Think
" When we arrived in the U.K. on the banana boat, we settled right by Old Trafford. "
Theo Paphitis
Arrived
Boat
Banana
" I started work at 13, had three or four part-time jobs, and learnt very quickly the values of work. "
Theo Paphitis
Four
Three
Started
" The high street is not a retail thing: it's a social thing, part of the British lifestyle. And I say that as someone who started his life on Limassol high street in Cyprus. "
Theo Paphitis
Say
Street
Someone
" When I went to school, most parents wanted their children to get good A-levels, to go to university, and get a degree so your children had a better life than you. The way out of poverty was through a degree. But the whole world has moved on from that. "
Theo Paphitis
Children
Parents
School
" A lot of multinationals have long, drawn-out processes and are pretty useless at putting products on the shelves quickly. "
Theo Paphitis
Useless
Long
Lot
" I'm not a risktaker. I'm the total opposite. "
Theo Paphitis
Opposite
Total
" My vision is that everyone who has ever won an #SBS retweet from me becomes part of a friendly club. Like-minded individuals can share successes and learn. "
Theo Paphitis
Everyone
Me
Share
" I don't really sleep until gone midnight anyway. It takes me a while to calm down before my mind allows me to switch off. "
Theo Paphitis
Mind
Sleep
Calm
" Entrepreneurship is just one thing that needs to be in schools. "
Theo Paphitis
Needs
Entrepreneurship
Just
" Ultimately, if you don't have an interest in what you do, it will be so much harder to make money from it. "
Theo Paphitis
You
Will
Money
" I am for a transactional tax at the point of purchase for both online and physical retail. "
Theo Paphitis
Am
Tax
Retail
" The Internet has heralded a revolution in our society. It has transformed the way we do business, entertain, communicate, and travel. In many ways, the change has been positive. The web has brought new freedoms, spurred economic growth, and extended the boundaries of knowledge. "
Theo Paphitis
Business
Change
Way
" I'm an avid sailor, and my first time exploring the Dalmatian Coast and the Croatian islands was very special. "
Theo Paphitis
Sailor
Exploring
Time
" I was absolutely astonished and could not believe my eyes at the outrageous interest rates that people in need have to pay to get loans. "
Theo Paphitis
Pay
Believe
Eyes
" My family's challenges meant we lived hand to mouth. There were weeks when we had neither electricity nor heating. "
Theo Paphitis
Electricity
Mouth
Family
" The high streets I remember best were Seven Sisters Road in north London and then sunny Peckham in south London after we moved there. They were where my parents used to shop. They were great, part of being a teenager. "
Theo Paphitis
Remember
Best
Great
" I try to support local traders. The service makes up for any extra cost. "
Theo Paphitis
Up
Cost
Local
" In the 1960s, my first-generation immigrant parents were gifted the olive branch of a blue British passport when working for the British Army in Cyprus. It completely transformed the Paphitis story. "
Theo Paphitis
Army
Blue
Immigrant
" I am a great believer that the risk should reflect the reward. "
Theo Paphitis
Great
Risk
Reward
" Entrepreneurship can be taught to people with average academic abilities - the proof of that is everywhere you look. "
Theo Paphitis
Average
Academic
Look