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" It's hard when you have a lot of naysayers to know when they might be right or when to ignore them and go with your gut and do something that may seem risky. "
Kathryn Minshew
Know
Ignore
Hard
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" We spend a lot of time on Skype and other video interviews, and it's funny how many people will prepare for a Skype interview by wearing a formal suit jacket with pajama pants on the bottom. Then suddenly, someone is at the door, and you have to get up, and you realize you're wearing reindeer boxers. Just put pants on. "
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" The Muse should be a trusted destination for answers. A hand when you need one. Someone to talk you through tough decisions or situations. A starting point. "
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" Keeping a 'CEO blog' or 'founder's blog' can be a great platform for engaging your users in a nontraditional way, reaching people outside of your product pitch and building rapport without selling them anything except a belief in your ideas. "
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" I know, being the odd one out can feel brutal. But, rest assured, it's also wonderful - because your desire to do things differently isn't 'uncool.' In fact, it's the exact opposite. "
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" Something I've learned is that when people tell me I can't do something, I immediately wonder why and then think it through. It only makes me more motivated to prove them wrong. "
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" Recruiters sometimes have their wires crossed when it comes to what Millennials really want at work. While fancy perks are great, many Millennials are more excited about growing and thriving at a company that appreciates their talent and will help them continue to learn. "
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" For many people, the hardest thing about job-seeking is figuring out where to start. All through college, I heard my friends asking themselves, 'What do I want to do with my life?' And guess what? After college, and after that first job, people still ask the same question. "
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" Millennials can be very hardworking, but it's easier to tell the story of the ones who are entitled. "
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" So many of my rookie mistakes could have been avoided by first-hand exposure to other, more experienced technology entrepreneurs. "
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" With clearly defined roles and a focus on communication, it's much easier to make your company come across as well-organized and on top of things - because it actually is. "
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Focus
" Know your career values: Not your parents' values, not your friends', but what you personally value in work. For me, it's things like moving quickly and scrappily, ownership and authority over my work, and flexibility. "
Kathryn Minshew
Values
Me
Parents
" There are always going to be obstacles. I think the bigger your aspirations, the larger the obstacles. "
Kathryn Minshew
Always
Think
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" As a cohort, millennials are unique in their social consciousness, and they make decisions based on that awareness. Keep them engaged at work by showcasing a culture of paying it forward and tying the day-to-day into the larger purpose of the organization. "
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" I work late nights catching up on emails, and then, in the mornings, I just hop on my laptop right away. Then, every other day, I'll hop into the shower! My husband is horrified that I don't shower every day. "
Kathryn Minshew
Late
Work
Up
" Sure, you're an intelligent and highly capable individual, and you are learning a lot on the fly as you build your company. But you also need to come to terms with the fact that there are things you have chosen not to be an expert in. "
Kathryn Minshew
Intelligent
Learning
Need
" Call it nature or nurture, there are differences in how men and women approach professional conduct, and facing these issues head-on will make us all more equipped to succeed. "
Kathryn Minshew
Men
Succeed
Nature
" You know, as most entrepreneurs do, that a company is only as good as its people. The hard part is actually building the team that will embody your company's culture and propel you forward. "
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Culture
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" You won't be exiled to permanent unemployment just because there's a picture somewhere of you holding a red Solo cup and looking underage. But, your Google results tell a story: Have you been in the news? Authored articles or blog posts? What types of topics do you frequently tweet about? "
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News
Red
Story
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Would
Most
Say
" Sure, it's fun to chat with people with interesting backgrounds who seem to have a passion for your company. But a job interview is not a friendly chat. You need to determine whether candidates, can they really do the job. So ask them to prove it. "
Kathryn Minshew
People
Interesting
Passion
" For me, I spent months on job boards in 2010 and was frustrated by the experience. It's antiquated and clunky, and there was nothing about a particular job posting that helped me favor one company over another. You literally get a list of 5,000 jobs that look the same. "
Kathryn Minshew
Me
Nothing
You
" If you're able to arrange a trial period with a new hire, do it. It will give both of you a chance to make sure the position is a good fit - and can help you avoid being in the awkward situation of wanting to fire someone three or four weeks in. "
Kathryn Minshew
You
Good
Fire
" It's fantastic to be known as a company that responds quickly to users, shares great resources and friendly banter with them over Twitter, and forges relationships on Pinterest, Facebook, and every other social media site out there. "
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Company
Social Media
" Don't let that nagging fear - that feeling that being different automatically qualifies you as being wrong - eat away at you. "
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Eat
You
Feeling
" It's not just hours and pay that are important anymore. People want to know what the company is like, what the culture is. "
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Culture
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Know
" Previous experience, key skills, and education. They're undoubtedly all important things you consider when filtering through applicants in order to make a new hire. But, what's another major determining factor of whether or not that hopeful interviewee deserves an offer letter? Cultural fit. "
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" Get your product in front of actual, living, breathing strangers. Your college roommate's approval does not mean there's market demand. "
Kathryn Minshew
Strangers
Breathing
College