Get QuoteDark Inspirational Quotes App

" It's important to remember that Britain was the first country to industrialize, so I think there's a strong argument to say this is where my profession was founded. "

Related Quotes:

" That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one. "

Jonathan Ive

Studying

Design

You

" It's easy to assume that just because you make something in small volumes, not using many tools, that there is integrity and care - that is a false assumption. "

" If you are truly innovating, you don't have a prototype you can refer to. "

" When we started work on the iPhone, the motivation there was we all pretty much couldn't stand our phones, and we wanted a better phone. "

" There's no other product that changes function like the computer. "

" A small change at the beginning of the design process defines an entirely different product at the end. "

" If doing anything new, you're very used to having insurmountable obstacles. "

" I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet. "

" Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products. "

" Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence. "

" There was a 'Wired' cover that had a big Apple logo with a crown of barbed wire as thorns, and underneath it just said, 'Pray.' I remember this because of how upsetting it was. Basically saying either it's going to just go out of business or be bought. "

" Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard. "

" Our goal is simple objects, objects that you can't imagine any other way. "

" When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product. "

" We won't be different for different's sake. Different is easy... make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda. "

" Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning. "

" I think a beautiful product that doesn't work very well is ugly. "

" With a father who is a fabulous craftsman, I was raised with the fundamental belief that it is only when you personally work with a material with your hands, that you come to understand its true nature, its characteristics, its attributes, and I think - very importantly - its potential. "

" The nature of having ideas and creativity is incredibly inspiring. "

" It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage. "

" Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen design is stolen time. "

" I get an incredible thrill and satisfaction from seeing somebody with Apple's tell-tale white earbuds. But I'm constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better? "

" There are some shocking cars on the road. "

" As a kid, I remember taking apart whatever I could get my hands on. "

" I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left. "

" Once, even the simple metal needle challenged the conventional thinking of a time. "

" The benefit of hindsight is we only really talk about those things that did work out. "

" If something is not good enough, stop doing it. "

" Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautifully intertwined - completely connected. "

" What I think is remarkable is the force of habit and the fact that while we can have a practice for doing something that has been repetitive and established over many, many years, it doesn't actually mean there's any virtue to doing it that way at all. "