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" It's not unusual for me to wake up in the middle of the night and not know where I am. I take sleep medication to deal with all the flights. But I find it helps to eat at the same time every day. "

Nobu Matsuhisa

Night

Wake Up

Sleep

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" I feel like I owe something to America, as it is where I found success. "

Nobu Matsuhisa

America

Feel

" Eating a lot on the plane is not good for jet lag. "

" I'm a lucky person because the company keeps growing, and that means my team keeps growing. "

" In the morning and the end of every day, I thank that I'm alive. "

" Cooking and film are completely different - but I'd rather stay in the kitchen than be in movies. "

" I like both potatoes and rice. You can do a lot with both of them. But if I could eat only one carbohydrate for the rest of my life, I wouldn't choose bread, potatoes or even noodles. I'd go for rice instead; I eat more of that than anything else. "

" Sushi is something very exclusive. It is not like a McDonald's, not like a hot dog, not like a French fry. It's very high-class cooking in Japan. "

" With sushi, it is all about balance. Sometimes they cut the fish too thick, sometimes too thin. Often the rice is overcooked or undercooked. Not enough rice vinegar or too much. "

" Peru was the Incas; it has 3,000 to 4,000 years of history. "

" I am very lucky to consider many of my business associates friends. Some are closer than others, but I respect and value all of them. "

" I always eat a meal at home before I leave for the airport, so I only eat the soup and salad on the plane. "

" People who make mistakes but try their best, other people will support. But people who make mistakes because they're lazy, nobody supports. "

" I can't imagine Japanese food without dashi, a broth made with kelp and dried bonito flakes. It has the aroma of the sea, tinged with a subtle smokiness, and adds a very important, distinct flavor. "

" In Japan, I have my own line of dinnerware, but I'm not aggressive about pursuing those projects. "

" Every morning when I woke up, my mother was already in the kitchen making breakfast. It was always the same: steamed rice, pickled vegetables, grilled fish and miso soup. Each day there was something different in the soup such as tofu or potatoes. "

" My business partner Robert De Niro knows a lot about hotels; he opened the Greenwich Hotel in New York City. "

" My flight time is important to me; I actually prefer a longer flight to a short one. That way I have time to read a book, watch movies, and think about new dishes. "

Nobu Matsuhisa

Book

Movies

" I exercise every morning, no matter what. Sometimes it's tough to do right when you get off the plane, but after ten minutes you start sweating, and you always feel better. "

" Some hotels have a lot of mirrors, chairs, you can't find the plugs, the music is complicated. But the Nobu concept is beautiful, simple. "

" I remember watching steak being cooked on TV and wanting to try it. As a special treat, my mother cooked it for me, and I thought this would be the time I would eat with a knife and fork. Alas, I ate it with chopsticks! "

Nobu Matsuhisa

Mother

Thought

" Once I fell out of a tree and was hit by a motorbike. I still have the scar on my head now. "

" I love big shrimp, like Japanese botan shrimp and the meaty ones from Santa Barbara, Calif. In classic Japanese cooking, shrimp like these would be dropped into a broth or boiled as served with sushi. But I think boiling dilutes their great flavor, and they are better when stir-fried. "

" I want to always keep going. I don't want to ever stop. "

" I was a bit of a wild boy - always swimming and exploring the mountains. "

" In my generation, there was no sushi school, no cooking school, so people have to learn from working. "

" The fine art of preparing sushi is something that you watch and learn. "

" I cannot bring myself to wear the Nobu hats, or the Nobu T-shirts. But the chef's jacket, that is mine. And when I wear it, I am very proud of myself. "

" In Tokyo, we have more three-star Michelin restaurants than Paris. "

" One of my favorite ways to use cilantro is in a beautiful clear soup with monkfish and lime. It's a great dish for cooler weather, especially because monkfish is very good in fall and winter. Also, I like the meatiness and rich texture of monkfish. "

" The first jolt I received in my life was when I lost my father in a motorcycle accident when I was eight. I would have been with him if he hadn't turned down my request to go out with him that afternoon. "