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" Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating. "
Simon Sinek
Way
Thinking
Most
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" One of the best paradoxes of leadership is a leader's need to be both stubborn and open-minded. A leader must insist on sticking to the vision and stay on course to the destination. But he must be open-minded during the process. "
Simon Sinek
Best
Need
Vision
" When I was a kid, I was a bit of a space geek. I loved the space program and all things NASA. I would read books about our solar system; I had pictures of the Space Shuttle on my bedroom wall. And yes, I even went to Space Camp. "
Simon Sinek
Space
Solar
Pictures
" I know there's a difference between being successful and feeling successful. And if you ask me if I feel successful, the honest answer is 'not yet.' "
Simon Sinek
You
Me
Feel
" Nike doesn't want to make products for everyone - they want to make products for champions. "
Simon Sinek
Champions
Want
Everyone
" Most years, if you were to ask me how much I make, the genuine answer is that I have no clue. I usually find out the answer to that question once a year, at tax time, when my accountant tells me. "
Simon Sinek
Find
Accountant
You
" Entrepreneurs see the thing they want or need, then try to figure out a process of how to get it. People who shouldn't be entrepreneurs see the standard process they need to go through to get the thing they want or need then decide if they want to go through that process. "
Simon Sinek
See
Process
Try
" No matter when or where, always bring your 'A' game, because you never know when it will open doors for you. "
Simon Sinek
Always
Game
Know
" The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned. "
Simon Sinek
Why
Advertising
Looking
" Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers. "
Simon Sinek
Great
People
Poor
" Spending too much time focused on others' strengths leaves us feeling weak. Focusing on our own strengths is what, in fact, makes us strong. "
Simon Sinek
Time
Too Much
Strong
" The world is a bell curve. Classroom test scores, employee performance in a company or how many people really, really like you. No matter the population you're studying, they always fit neatly across the standard deviations of the famous bell curve. "
Simon Sinek
People
Famous
Performance
" The only time I waste is time I spend doing something that, in my gut, I know I shouldn't. If I choose to spend time playing video games or sleeping in, then it's time well spent, because I chose to do it. I did it for a reason - to relax, to decompress or to feel good, and that was what I wanted to do. "
Simon Sinek
Relax
Time
Feel
" Sometimes spending time with someone who is perceived as 'successful' can make us feel less successful. "
Simon Sinek
Spending Time
Successful
Time
" I have been inspired by Martin Luther King and how he inspired a movement. I have learned that a cause must be organic; if it is to have an impact it must belong to those who join the movement and not those who lead it. "
Simon Sinek
I Have Learned
Impact
Movement
" When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from. "
Simon Sinek
People
Say
Behavior
" The lives we live are a bit of a straight-hair vs. curly-hair thing. We often want what we don't have. In reality, it's not about better or worse; it's just perception. "
Simon Sinek
Live
Better
Want
" There is a difference between vulnerability and telling people everything about yourself. Vulnerability is a feeling. Telling everyone about yourself is just facts and details. "
Simon Sinek
Details
Yourself
Just
" More information is always better than less. When people know the reason things are happening, even if it's bad news, they can adjust their expectations and react accordingly. Keeping people in the dark only serves to stir negative emotions. "
Simon Sinek
Dark
People
Negative
" I find, when you're an optimist, life has a funny way of looking after you. "
Simon Sinek
Find
Funny
Life
" I use Apple because they're easy to understand and everybody gets it. "
Simon Sinek
Use
Understand
Easy
" Anyone who achieves any kind of success, however you want to define it, sometimes can't let go of it. "
Simon Sinek
Success
Want
You
" Corporate culture matters. How management chooses to treat its people impacts everything - for better or for worse. "
Simon Sinek
Culture
Treat
People
" The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe. "
Simon Sinek
Goal
Believe
Business
" A leader's job is not to do the work for others, it's to help others figure out how to do it themselves, to get things done, and to succeed beyond what they thought possible. "
Simon Sinek
Work
Leader
Job
" Actions speak louder than words. All companies say they care, right? But few actually exercise that care. "
Simon Sinek
Words
Say
Care
" Anyone can sell product by dropping their prices, but it does not breed loyalty. "
Simon Sinek
Loyalty
Dropping
Does
" Leadership is absolutely about inspiring action, but it is also about guarding against mis-action. "
Simon Sinek
Leadership
Against
Action
" During World War II, the pilot losses were staggering. In some bombing raids, as many as 80% of the planes that left did not return. "
Simon Sinek
World
Left
Pilot
" Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental. "
Simon Sinek
Coffee
Work
Time
" To operate based on conviction and belief requires an acceptance that your actions could get you fired. This is different from pig-headed bravado, and it is different from putting the company at risk. "
Simon Sinek
Acceptance
You
Risk