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" Nike doesn't want to make products for everyone - they want to make products for champions. "

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" The only time I waste is time I spend doing something that, in my gut, I know I shouldn't. If I choose to spend time playing video games or sleeping in, then it's time well spent, because I chose to do it. I did it for a reason - to relax, to decompress or to feel good, and that was what I wanted to do. "

" Good listeners have a huge advantage. For one, when they engage in conversation, they make people 'feel' heard. They 'feel' that someone really understands their wants, needs and desires. And for good reason; a good listener does care to understand. "

" There is a difference between vulnerability and telling people everything about yourself. Vulnerability is a feeling. Telling everyone about yourself is just facts and details. "

" Directions are instructions given to explain how. Direction is a vision offered to explain why. "

" In this age of omniconnectedness, words like 'network,' 'community' and even 'friends' no longer mean what they used to. Networks don't exist on LinkedIn. A community is not something that happens on a blog or on Twitter. And a friend is more than someone whose online status you check. "

" Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating. "

" TiVo and other digital recording devices have confounded advertisers. The ad industry sees the technology as a threat to their product. "

" During World War II, the pilot losses were staggering. In some bombing raids, as many as 80% of the planes that left did not return. "

" A sour corporate culture can actually make an entire society unhappy. This means that a strong corporate culture can have a positive impact on a society. "

" Champions are not the ones who always win races - champions are the ones who get out there and try. And try harder the next time. And even harder the next time. 'Champion' is a state of mind. They are devoted. They compete to best themselves as much if not more than they compete to best others. Champions are not just athletes. "

" The quality of a leader cannot be judged by the answers he gives, but by the questions he asks. "

" Though we may have desires or bold goals, for whatever reason, most of us don't think we can achieve something beyond what we're qualified to achieve. Why, I ask, do we let reality interfere with our dreams? "

" Great leaders state out loud what they intend to do and in doing so, they get things done. "

" No matter how many or how few people you have reporting to you, you must remember that as you climb higher in the ranks, your words will be taken as commands even if you're just thinking out loud. "

" Some people are born good-looking. Some have the gift of gab. And some are lucky enough to be born smarter than the rest of us. Whether we like it or not, Mother Nature does not dole these characteristics out evenly. "

" If you look at the average age of a company on the Dow Jones index, it's something like 35 years or younger. In other words... success is no indication of longevity. "

" Wal-Mart's size and scale is so vast they literally have the ability to change the face of the entire country. If Wal-Mart were to make a decision tomorrow to refuse to sell a single product made with partially hydrogenated oils, for example, we'd probably see rates from heart disease decline a few years later. That's how powerful Wal-Mart is. "

" There are two kinds of experts: academic experts and practical experts. One is not better than the other, but they are very different, and each offers very different value. "

" Like a good parent can't also be his child's best friend, a leader with authority requires some separation from subordinates. "

" My sister made certain choices about the life she wanted. Those choices include a steady job, a husband and children. But balance and stability come at a cost. It is harder for her to be spontaneous. It is harder to just up and leave. "

" Sometimes spending time with someone who is perceived as 'successful' can make us feel less successful. "

" If you want to be a great leader, remember to treat all people with respect at all times. For one, because you never know when you'll need their help. And two, because it's a sign you respect people, which all great leaders do. "

" Academic experts may not be good at doing what they are experts in themselves, but they are good at explaining the subject matter to others. They write books, teach courses and offer lessons and give steps others can follow. "

" The most effective leaders are actually better at guarding against danger when they acknowledge it that it exists. Cowards, in contrast, cling to the hope that failure will never happen and may be sloppy in the face of danger - not because they don't acknowledge that it exists, but because they are just too afraid of it to look it in the eye. "

" There's nothing efficient about innovation. "

" When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone. "

" Every one of us has the capacity to lead. "

" In the military, they give medals for people who are willing to sacrifice themselves so that others may survive. In business, we give bonuses to people who sacrifice others. "

" We can't all be good at everything. This is partly the logic behind having a team in the first place, so each role can be filled with the person best suited for that role and together, every job and every strength is covered. "

" The lives we live are a bit of a straight-hair vs. curly-hair thing. We often want what we don't have. In reality, it's not about better or worse; it's just perception. "