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" There is a difference between vulnerability and telling people everything about yourself. Vulnerability is a feeling. Telling everyone about yourself is just facts and details. "

Simon Sinek

Details

Yourself

Just

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" No matter how many or how few people you have reporting to you, you must remember that as you climb higher in the ranks, your words will be taken as commands even if you're just thinking out loud. "

" No matter when or where, always bring your 'A' game, because you never know when it will open doors for you. "

" I think most people are inherently interested in how their brain works, in what makes them tick. "

" If you have the opportunity to do amazing things in your life, I strongly encourage you to invite someone to join you. "

" Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers. "

" Whether individuals or organisations, we follow those who lead not because we have to, but because we want to. We follow those who lead not for them, but for ourselves. "

Simon Sinek

Lead

Because

" If no one ever broke the rules, then we'd never advance. "

" The single best machine to measure trust is a human being. We haven't figured out a metric that works better than our own sort of, like, 'There's something fishy about you.' "

" People don't buy what you do, they buy why you do it. "

" When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from. "

" The strong bond of friendship is not always a balanced equation; friendship is not always about giving and taking in equal shares. Instead, friendship is grounded in a feeling that you know exactly who will be there for you when you need something, no matter what or when. "

" Great leaders state out loud what they intend to do and in doing so, they get things done. "

" There are two types of claims: those based on hard numbers and those based on slippery numbers. "

" More information is always better than less. When people know the reason things are happening, even if it's bad news, they can adjust their expectations and react accordingly. Keeping people in the dark only serves to stir negative emotions. "

" There is no decision that we can make that doesn't come with some sort of balance or sacrifice. "

" If you can clearly articulate the dream or the goal, start. "

" Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental. "

" Pilots have their names painted just beneath the canopy of their aircraft. This gives the pilot a sense of ownership for his or her jet. What's more, like cars, each aircraft has its own personality, so it's important for a pilot to get to know and love his aircraft. "

" Nike doesn't want to make products for everyone - they want to make products for champions. "

" Wal-Mart's size and scale is so vast they literally have the ability to change the face of the entire country. If Wal-Mart were to make a decision tomorrow to refuse to sell a single product made with partially hydrogenated oils, for example, we'd probably see rates from heart disease decline a few years later. That's how powerful Wal-Mart is. "

" A sour corporate culture can actually make an entire society unhappy. This means that a strong corporate culture can have a positive impact on a society. "

" If you look at the average age of a company on the Dow Jones index, it's something like 35 years or younger. In other words... success is no indication of longevity. "

" To operate based on conviction and belief requires an acceptance that your actions could get you fired. This is different from pig-headed bravado, and it is different from putting the company at risk. "

" Money is a short-term result that incentivizes short-term decision making. "

" Most politicians are not authentic. "

" If we care about the average working American, then Wal-Mart matters. A lot. "

" Every one of us has the capacity to lead. "

Simon Sinek

Capacity

Lead

" The cost of leadership is self-interest. "

" The most basic human desire is to feel like you belong. Fitting in is important. "