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" No matter when or where, always bring your 'A' game, because you never know when it will open doors for you. "
Simon Sinek
Always
Game
Know
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" The big picture doesn't just come from distance; it also comes from time. "
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" Most politicians are not authentic. "
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" Anyone can sell product by dropping their prices, but it does not breed loyalty. "
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" All the great organizations in the world, all have a sense of why that organization does what it does. "
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" In the military, they give medals for people who are willing to sacrifice themselves so that others may survive. In business, we give bonuses to people who sacrifice others. "
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" Great leaders state out loud what they intend to do and in doing so, they get things done. "
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" Wal-Mart's size and scale is so vast they literally have the ability to change the face of the entire country. If Wal-Mart were to make a decision tomorrow to refuse to sell a single product made with partially hydrogenated oils, for example, we'd probably see rates from heart disease decline a few years later. That's how powerful Wal-Mart is. "
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" When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone. "
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" To operate based on conviction and belief requires an acceptance that your actions could get you fired. This is different from pig-headed bravado, and it is different from putting the company at risk. "
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Acceptance
You
Risk
" The trick to balance is to not make sacrificing important things become the norm. "
Simon Sinek
Important
Make
Balance
" Some people are born good-looking. Some have the gift of gab. And some are lucky enough to be born smarter than the rest of us. Whether we like it or not, Mother Nature does not dole these characteristics out evenly. "
Simon Sinek
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Nature
Rest
" In the 1980s America reacted to the Soviet Union's invasion of Afghanistan. We supported a war that left a nation torn to pieces. And as the last Soviet tank left the country, so did we. "
Simon Sinek
Nation
America
Country
" Academic experts may not be good at doing what they are experts in themselves, but they are good at explaining the subject matter to others. They write books, teach courses and offer lessons and give steps others can follow. "
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Doing
Matter
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" Great leaders don't need to act tough. Their confidence and humility serve to underscore their toughness. "
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Confidence
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Humility
" In this age of omniconnectedness, words like 'network,' 'community' and even 'friends' no longer mean what they used to. Networks don't exist on LinkedIn. A community is not something that happens on a blog or on Twitter. And a friend is more than someone whose online status you check. "
Simon Sinek
Friend
Community
Age
" The quality of a leader cannot be judged by the answers he gives, but by the questions he asks. "
Simon Sinek
He
Leader
Quality
" Every one of us has the capacity to lead. "
Simon Sinek
Capacity
Us
Lead
" I know there's a difference between being successful and feeling successful. And if you ask me if I feel successful, the honest answer is 'not yet.' "
Simon Sinek
You
Me
Feel
" Leadership is absolutely about inspiring action, but it is also about guarding against mis-action. "
Simon Sinek
Leadership
Against
Action
" Nike doesn't want to make products for everyone - they want to make products for champions. "
Simon Sinek
Champions
Want
Everyone
" There is a difference between listening and waiting for your turn to speak. "
Simon Sinek
Listening
Difference
Speak
" Believing that your competition is stronger and better than you pushes you to better yourselves. "
Simon Sinek
Stronger
Better
You
" Don't quit. Never give up trying to build the world you can see, even if others can't see it. Listen to your drum and your drum only. It's the one that makes the sweetest sound. "
Simon Sinek
Never Give Up
Quit
Trying
" Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental. "
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Coffee
Work
Time
" Humility, I have learned, must never be confused with meekness. Humility is being open to the ideas of others. "
Simon Sinek
Ideas
Humility
Others
" I use Apple because they're easy to understand and everybody gets it. "
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Use
Understand
Easy
" More information is always better than less. When people know the reason things are happening, even if it's bad news, they can adjust their expectations and react accordingly. Keeping people in the dark only serves to stir negative emotions. "
Simon Sinek
Dark
People
Negative
" Multi-millionaires who pay half or less than half of the percentage of tax the rest of us pay justify their actions by saying they pay what the law requires. Though true, the fact is they found ways within the law to beat the purpose of the law - which, in the case of taxes, is that we all pay our fair share. "
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Tax
True
Saying
" I think most people are inherently interested in how their brain works, in what makes them tick. "
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Most
Think
Interested
" A sour corporate culture can actually make an entire society unhappy. This means that a strong corporate culture can have a positive impact on a society. "
Simon Sinek
Sour
Strong
Positive