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" We built the iPod in weeks. It had to be what I thought it was going to be because there wasn't time for endless refinements. "
Tony Fadell
Endless
Time
Thought
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" You need to set near-term milestones. Put the assumptions down on paper, and make it to your vision or ultimate product. Your team has to understand where they're going. Your partners need to understand where they're going. "
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Vision
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" I knew there were all kinds of interesting things going on at Google, but now that I've seen them, my mind has been blown - in a great way. They have all these amazing projects and people that the world doesn't know anything about. I'm like a kid in a candy store - it's an idea factory. "
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" With most tech guys, it's the same outfit every day - they wear their company logo. "
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" Google has the business resources, global scale and platform reach to accelerate Nest growth across hardware, software and services for the home globally. "
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" If you don't have an emotionally engaging design for a device, no one will care about it. "
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" We work crazy hours in Silicon Valley; my wife says we're all kind of diseased in some way. We're totally obsessive compulsive - when we see an idea, we're like, 'let me in, it's so much fun.' "
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Work
Fun
Crazy
" Usually, the biggest companies are not the most dynamic. "
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Dynamic
Companies
Biggest
" When I was four or five years old, my grandfather showed me how to build things, paint, saw. Through years of fixing bikes, repairing lawn mowers, I learned how things work. "
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Grandfather
Build
Work
" I have not seen a true grounds-up revolution from a bunch of companies getting together. It takes one company to put it together, then people draft off of that, but they don't build it top to bottom with a specific vision. "
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Vision
Together
People
" It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost hardware, cool graphics, third-party products built on top of it, in an all-in-one attractive package that was accessible to consumer marketing. "
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Apple
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People
" Having kids makes you think about the world differently. "
Tony Fadell
Differently
You
World
" If you look at where the tried and true of Silicon Valley VC's are investing, it's in people who understand what it takes, who've been through it and have a network of people they can tap and resources to pull together. "
Tony Fadell
Look
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True
" If you look at most successful startups, they're run by people in their mid to late forties, who've gone through the trenches multiple times and had multiple failures, so they understand. "
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Run
Successful
You
" Studies have shown that children are less likely to wake up to a horn than the sound of a mother's voice. "
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Wake Up
Children
Mother
" Learning by doing is the only way I know how to learn. "
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Way
Only
Learning
" I've learnt something from every failure. The products I helped design at the first two companies I worked for were utter failures. But now I know why. "
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Failure
Now
Two
" Typical mergers happen when there are two competitors coming together, and they reduce overhead. "
Tony Fadell
Two
Happen
Mergers
" I look at the world and peer into products and think, 'What's wrong with these products?' "
Tony Fadell
World
Products
Look
" I don't look backwards. I'm pleasantly surprised, and I feel really proud of the team and what we were able to accomplish together. But really, where I'm focused is the future and where Nest is going. "
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Team
Future
Look
" Most thermostats are built by plumbing companies. But you really need to understand how to build a phone to make them better. "
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Need
You
Understand
" Nest Thermostat owners like the carbon monoxide link. If Nest Protect's carbon monoxide alarm goes off, the Nest Thermostat automatically turns off the gas furnace. "
Tony Fadell
Nest
Like
Alarm
" No amount of data will tell you if a feature should be in the product, because it doesn't exist. You need to have a very clear leader with a clear point of view... otherwise, you get a mishmash of features and stuff that doesn't make a lot of sense. "
Tony Fadell
Point Of View
Data
You
" There are two different types of prototyping. First, the gut sense. You know how far you can take it. Second, you need experts to figure out whether or not it is attainable. "
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You
Two
Know
" I say homes are for families, and you have to make sure you design for the family, not just one person: kids, your wife, your grandparents need to be able to use it. "
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Family
Need
Say
" I've been working with contractors designing and building a house on a nonstop basis since 2005. I learned about all these systems of audio, construction, electricity, energy, water systems. "
Tony Fadell
Water
Energy
Construction
" I started designing the greenest the most connected home before the iPhone and the iPad. "
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Connected
iPhone
Started
" I learned the power of 'no.' No is really important. Entrepreneurs are told to say 'yes, yes, more, more.' "
Tony Fadell
Important
Yes
Say
" While I was designing my home, I was living in different houses all around the world, and I saw thermostats that were just as bad as the ones in the U.S., or houses that needed them but didn't have them. I realised that this was a worldwide problem. I thought, 'Let's fix it.' "
Tony Fadell
Thought
Home
Living
" It can't be that difficult to build a great thermostat. So I decided to figure out: What would the thermostat for the iPhone generation look like? I got this bug. It really infected my brain. I kept thinking about it. This could be a cool product that matters and a cool product that has a great business. "
Tony Fadell
Thinking
Great
Brain
" Computers are great tools, but they need to be applied to the physical world. "
Tony Fadell
Great
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Need