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" Make sure you like, comment and share other people's items. That teaches Facebook what kinds of things you like to see in your feed. "
Robert Scoble
Things
Facebook
You
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" Let's be honest - you work at a big company because it's comfortable. You don't have to work 80 hours per week, and you get paid, have nice benefits, and the family is all happy. "
Robert Scoble
Nice
Family
Happy
" I'm just an early adopter; I subscribe to more things than normal people and have a high level of inbound and a high level of noise. "
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More
Early
High
" Investors can see that Facebook is feeling old and tired and isn't seeming to be that innovative. "
Robert Scoble
See
Facebook
Tired
" Be the authority on your product/company. You should know more about your product than anyone else alive if you're writing a blog about it. "
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Writing
Know
Alive
" I want Facebook to pick the best 20 items to show me every single time I refresh that screen. "
Robert Scoble
Want
Time
Me
" Highlight just hasn't proven to be very addictive to either me or my friends. We talk about it often. I keep running it. "
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Just
Friends
Running
" Turn on all security features like two-factor authentication. People who do that generally don't get hacked. Don't care? You will when you get hacked. Do the same for your email and other social services, too. "
Robert Scoble
Will
Turn
Security
" On mobile, make sure Facebook's app can know where you are. That not only makes features like Nearby Friends possible but also makes your feed have a few items from your location. "
Robert Scoble
Friends
You
Possible
" Facebook is teachable. If you hide items, you'll see fewer of those kinds of items in the future. Like more items, and you'll see more of those in the future. "
Robert Scoble
You
More
Hide
" My favorite computer of all time? The Apple II that got me started, of course. "
Robert Scoble
Started
Time
Me
" Apple has hundreds of stores around the world that are beautiful, and they have a distribution system and a staff of 40 or 50 people that will help you. "
Robert Scoble
Beautiful
Help
Apple
" I'd try to become known as a world expert on 'something,' to take a small niche you can define. "
Robert Scoble
Become
Expert
Small
" I do not see Windows Phones anywhere in the world except Seattle. "
Robert Scoble
Windows
Seattle
See
" IOS users tend to be ones that really care about being online all the time. They also tend to be willing to pay for that. You might say they are richer users, which is partially true. "
Robert Scoble
Care
Pay
Say
" Everything you do on Facebook will affect what comes in your view in the future. If you like crappy things that you don't care about, you'll see more crappy brands that you don't care about in the future, and it might even affect your experiences when you walk into bars, churches, schools, shopping malls, etc. "
Robert Scoble
Walk
Care
You
" I happen to be fortunate: I live in San Francisco, and I can afford a $600 phone. Or two of them! "
Robert Scoble
I Can
Phone
Two
" The problem with Flipboard is that it's an app, not the Web, and I keep hoping someone will show me a really well-designed Web app that shows me that the Web can still win. "
Robert Scoble
Problem
Someone
Web
" Oh, some day I'll tell you about why I wrote more than 1,500 Gmail filters. They throw away more than 300 emails every day. Every day. It's the best thing I ever did for my productivity. "
Robert Scoble
Day
Every Day
Tell
" I got lucky because my dad moved us to Silicon Valley before it really was known worldwide as an important tech hub. "
Robert Scoble
Us
Valley
Known
" Facebook is studying emotional reaction to things and bringing you fewer of things you don't engage with and more of what you do. "
Robert Scoble
You
Studying
Emotional
" Unfriend people who do not post to Facebook or engage with anyone else. You'll find your posts start getting reach they never did before. Why? Facebook only releases your posts to a few people at first and watches what they do with it. "
Robert Scoble
Reach
You
Start
" Apple knows a lot of data. Facebook knows a lot of data. Amazon knows a lot of data. Microsoft used to, and still does with some people, but in the newer world, Microsoft knows less and less about me. Xbox still knows a lot about people who play games. But those are the big five, I guess. "
Robert Scoble
Apple
Me
People
" People thought I was an idiot, but I saw social networks were going to be more important, and it turned out to be true. "
Robert Scoble
Thought
Out
Important
" The more Zuckerberg knows about you, the more media he will be able to bring you. "
Robert Scoble
Media
You
Will
" The problem with Microsoft is that it's so committee-driven and slow. "
Robert Scoble
Problem
Slow
Microsoft
" I'd rather deal with a big company, because at least I can sue them, and see them, and know what they're doing. Google, for instance, shows you everything they've collected on you, with a clearly written privacy policy. They tell you what they're doing with it. I'm not scared by that. "
Robert Scoble
Doing
Know
See
" Never change the URL of your blog. I've done it once, and I lost much of my readership. It took several months to build up the same reader patterns and trust. "
Robert Scoble
Change
Lost
Done
" Over at Barb Bowman, she's arguing that we should turn off Facebook's tracking of ads. I totally disagree; those trackers make newsfeed filtering work better and potentially could help bring me better ads, which improves my life. "
Robert Scoble
My Life
Work
Me
" There's smarter people than me. But you cannot have any one guy running 18 billion-dollar businesses. It just doesn't make sense to me. I've met some extraordinary leaders in my time. They struggle with running one billion-dollar business. "
Robert Scoble
People
Time
Struggle
" Photography let me show other people how I saw the world. Math required me to do work that made my head hurt. "
Robert Scoble
Hurt
Head
Me