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" The problem with Flipboard is that it's an app, not the Web, and I keep hoping someone will show me a really well-designed Web app that shows me that the Web can still win. "

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" What's really going on is, on your iPhone, you have 200 apps, and they're all collecting a little data on you. Twitter knows a certain thing, Foursquare knows something else, my Fitbit app knows something else, my Waze app knows something else. "

Robert Scoble

Little

Going

iPhone

" Facebook is studying emotional reaction to things and bringing you fewer of things you don't engage with and more of what you do. "

" I was first in line for the iPhone, but I'm not a fanboy of any company - I'm in favor of anything that's best of breed. "

" My favorite conference so far has been Davos, the World Economic Forum. The people there were really incredible. "

" I find that it's not the numbers but the quality of the audience. That's why it got to be such a big thing when I left Microsoft, because I had an interested audience; not huge, but passionate. The passionate ones are the ones who change society. "

" I happen to be fortunate: I live in San Francisco, and I can afford a $600 phone. Or two of them! "

" Be the authority on your product/company. You should know more about your product than anyone else alive if you're writing a blog about it. "

" Facebook is teachable. If you hide items, you'll see fewer of those kinds of items in the future. Like more items, and you'll see more of those in the future. "

Robert Scoble

You

Hide

" If there's a danger at Facebook, it's the assumption that Facebook has us all locked in and we aren't going to go elsewhere. "

Robert Scoble

Danger

" There is a shirt company that is making sensors that go into your clothing. They will watch how you sit, run or ski and give data on that information. "

Robert Scoble

Company

Information

" At Rackspace, I'm building a media house which will celebrate small teams who are having world-wide impacts through their building or use of new technology. "

" This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing. "

" My favorite computer of all time? The Apple II that got me started, of course. "

Robert Scoble

Started

Time

" I'd try to become known as a world expert on 'something,' to take a small niche you can define. "

" Never change the URL of your blog. I've done it once, and I lost much of my readership. It took several months to build up the same reader patterns and trust. "

" People thought I was an idiot, but I saw social networks were going to be more important, and it turned out to be true. "

" Once you become known for one thing, it's easy to become known for a second thing, a third thing, and a fourth thing. "

" I believe Larry Page is moving Google from an advertising-based company to a commerce-based company. "

" Make sure you like, comment and share other people's items. That teaches Facebook what kinds of things you like to see in your feed. "

" I got lucky because my dad moved us to Silicon Valley before it really was known worldwide as an important tech hub. "

Robert Scoble

Valley

Known

" There's smarter people than me. But you cannot have any one guy running 18 billion-dollar businesses. It just doesn't make sense to me. I've met some extraordinary leaders in my time. They struggle with running one billion-dollar business. "

" I always tell people, start with what you're passionate about. If you truly are passionate, you'll keep it up. "

" On mobile, make sure Facebook's app can know where you are. That not only makes features like Nearby Friends possible but also makes your feed have a few items from your location. "

" Post fast on good news or bad. Someone say something bad about your product? Link to it - before the second or third site does - and answer its claims as best you can. "

" Use photos and videos often. The best startups post lots of imagery and videos. The worst ones? Text only. "

" With the advent of wearable technology, companies will soon be able to better provide ads to customers based on their real-time activity. "

" You see 6,000 times more tech companies in San Francisco than you see in Seattle. All the money is in San Francisco when you look at the venture fund maps. The PR is in San Francisco. The centricity of the industry is in San Francisco. "

" I want Facebook to pick the best 20 items to show me every single time I refresh that screen. "

Robert Scoble

Want

Time

" The contextual age means we're going to have to go to war on noise. "

" I'd rather deal with a big company, because at least I can sue them, and see them, and know what they're doing. Google, for instance, shows you everything they've collected on you, with a clearly written privacy policy. They tell you what they're doing with it. I'm not scared by that. "