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" I'd try to become known as a world expert on 'something,' to take a small niche you can define. "

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" My favorite conference so far has been Davos, the World Economic Forum. The people there were really incredible. "

" If there's a danger at Facebook, it's the assumption that Facebook has us all locked in and we aren't going to go elsewhere. "

" Apple has hundreds of stores around the world that are beautiful, and they have a distribution system and a staff of 40 or 50 people that will help you. "

" Facebook is teachable. If you hide items, you'll see fewer of those kinds of items in the future. Like more items, and you'll see more of those in the future. "

" I see something happening in the world, and I want to share it. It's why, during 9/11, I wrote every few minutes what I saw happening. It's why I write about meeting Steve Wozniak or Bill Gates or Larry Page. "

" It's not enough to have a hacker culture anymore. You have to have a design culture, too. "

" Link to your competitors and say nice things about them. Remember, you're part of an industry. "

" I always tell people, start with what you're passionate about. If you truly are passionate, you'll keep it up. "

" Apple knows a lot of data. Facebook knows a lot of data. Amazon knows a lot of data. Microsoft used to, and still does with some people, but in the newer world, Microsoft knows less and less about me. Xbox still knows a lot about people who play games. But those are the big five, I guess. "

" This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing. "

" My favorite computer of all time? The Apple II that got me started, of course. "

" It's amazing that about 10% of startups couldn't be found on Facebook because they had common names or names that weren't searchable. "

" On mobile, make sure Facebook's app can know where you are. That not only makes features like Nearby Friends possible but also makes your feed have a few items from your location. "

" I got lucky because my dad moved us to Silicon Valley before it really was known worldwide as an important tech hub. "

" I do not see Windows Phones anywhere in the world except Seattle. "

" I've seen this over and over again: people love it if you step up their experience. No one turns down an upgrade to business class in a plane. "

" Make sure you like, comment and share other people's items. That teaches Facebook what kinds of things you like to see in your feed. "

" Things that are interesting, people will pass around the Internet, around the world. And the blogosphere is only the tip of the iceberg. "

" The problem is Twitter is designing the metaphorical equivalent of a Toyota Prius. A car for the masses. While I want a Formula One race car. "

" I get a lot of email, so if you're sending me an email, if you want to rise above the clutter, put something on it: say, 'Hey!' "

" Once you become known for one thing, it's easy to become known for a second thing, a third thing, and a fourth thing. "

" I'd rather deal with a big company, because at least I can sue them, and see them, and know what they're doing. Google, for instance, shows you everything they've collected on you, with a clearly written privacy policy. They tell you what they're doing with it. I'm not scared by that. "

" Photography let me show other people how I saw the world. Math required me to do work that made my head hurt. "

" Unfriend people who do not post to Facebook or engage with anyone else. You'll find your posts start getting reach they never did before. Why? Facebook only releases your posts to a few people at first and watches what they do with it. "

" People thought I was an idiot, but I saw social networks were going to be more important, and it turned out to be true. "

" It's amazing when I walk through an expo hall and can't figure out what a company does just by walking past its booth. "

" I happen to be fortunate: I live in San Francisco, and I can afford a $600 phone. Or two of them! "

" You see 6,000 times more tech companies in San Francisco than you see in Seattle. All the money is in San Francisco when you look at the venture fund maps. The PR is in San Francisco. The centricity of the industry is in San Francisco. "

" Investors can see that Facebook is feeling old and tired and isn't seeming to be that innovative. "

" At Rackspace, I'm building a media house which will celebrate small teams who are having world-wide impacts through their building or use of new technology. "