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" Highlight just hasn't proven to be very addictive to either me or my friends. We talk about it often. I keep running it. "

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" I'd try to become known as a world expert on 'something,' to take a small niche you can define. "

" It's amazing that about 10% of startups couldn't be found on Facebook because they had common names or names that weren't searchable. "

" I'm just an early adopter; I subscribe to more things than normal people and have a high level of inbound and a high level of noise. "

" Be the authority on your product/company. You should know more about your product than anyone else alive if you're writing a blog about it. "

" Apple has hundreds of stores around the world that are beautiful, and they have a distribution system and a staff of 40 or 50 people that will help you. "

" Once you become known for one thing, it's easy to become known for a second thing, a third thing, and a fourth thing. "

" The more Zuckerberg knows about you, the more media he will be able to bring you. "

" My favorite conference so far has been Davos, the World Economic Forum. The people there were really incredible. "

" If there's a danger at Facebook, it's the assumption that Facebook has us all locked in and we aren't going to go elsewhere. "

" Everyone is on Facebook. It is very rare that I can't find a startup. Out of the 72 Y Combinator startups, almost all of them were on Facebook. "

" I believe Larry Page is moving Google from an advertising-based company to a commerce-based company. "

" Post fast on good news or bad. Someone say something bad about your product? Link to it - before the second or third site does - and answer its claims as best you can. "

" I've seen this over and over again: people love it if you step up their experience. No one turns down an upgrade to business class in a plane. "

" You see 6,000 times more tech companies in San Francisco than you see in Seattle. All the money is in San Francisco when you look at the venture fund maps. The PR is in San Francisco. The centricity of the industry is in San Francisco. "

" Over at Barb Bowman, she's arguing that we should turn off Facebook's tracking of ads. I totally disagree; those trackers make newsfeed filtering work better and potentially could help bring me better ads, which improves my life. "

" It's amazing when I walk through an expo hall and can't figure out what a company does just by walking past its booth. "

" The problem with Flipboard is that it's an app, not the Web, and I keep hoping someone will show me a really well-designed Web app that shows me that the Web can still win. "

" I find that it's not the numbers but the quality of the audience. That's why it got to be such a big thing when I left Microsoft, because I had an interested audience; not huge, but passionate. The passionate ones are the ones who change society. "

" Things that are interesting, people will pass around the Internet, around the world. And the blogosphere is only the tip of the iceberg. "

" The problem with Microsoft is that it's so committee-driven and slow. "

" This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing. "

" I always tell people, start with what you're passionate about. If you truly are passionate, you'll keep it up. "

" I was first in line for the iPhone, but I'm not a fanboy of any company - I'm in favor of anything that's best of breed. "

" I'd rather deal with a big company, because at least I can sue them, and see them, and know what they're doing. Google, for instance, shows you everything they've collected on you, with a clearly written privacy policy. They tell you what they're doing with it. I'm not scared by that. "

" Use photos and videos often. The best startups post lots of imagery and videos. The worst ones? Text only. "

" I counted how many seconds it takes to get my smartphone out of my pocket, open it up, find the camera app, wait for it to load, and then take a photo. Six to 12 seconds. "

" Unfriend people who do not post to Facebook or engage with anyone else. You'll find your posts start getting reach they never did before. Why? Facebook only releases your posts to a few people at first and watches what they do with it. "

" Photography let me show other people how I saw the world. Math required me to do work that made my head hurt. "

" Oh, some day I'll tell you about why I wrote more than 1,500 Gmail filters. They throw away more than 300 emails every day. Every day. It's the best thing I ever did for my productivity. "

" IOS users tend to be ones that really care about being online all the time. They also tend to be willing to pay for that. You might say they are richer users, which is partially true. "