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" IOS users tend to be ones that really care about being online all the time. They also tend to be willing to pay for that. You might say they are richer users, which is partially true. "

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" Apple has hundreds of stores around the world that are beautiful, and they have a distribution system and a staff of 40 or 50 people that will help you. "

Robert Scoble

Beautiful

Help

Apple

" There's more noise that comes with wearable computing, things that let us take pictures every 30 seconds as we walk around living our lives, and a huge number more photos per person will exist. "

Robert Scoble

Pictures

Walk

" I see something happening in the world, and I want to share it. It's why, during 9/11, I wrote every few minutes what I saw happening. It's why I write about meeting Steve Wozniak or Bill Gates or Larry Page. "

" My favorite computer of all time? The Apple II that got me started, of course. "

Robert Scoble

Started

Time

" On mobile, make sure Facebook's app can know where you are. That not only makes features like Nearby Friends possible but also makes your feed have a few items from your location. "

" It's amazing that about 10% of startups couldn't be found on Facebook because they had common names or names that weren't searchable. "

" I'm so tired of the privacy advocates. "

Robert Scoble

Privacy

Tired

" With the advent of wearable technology, companies will soon be able to better provide ads to customers based on their real-time activity. "

" Over at Barb Bowman, she's arguing that we should turn off Facebook's tracking of ads. I totally disagree; those trackers make newsfeed filtering work better and potentially could help bring me better ads, which improves my life. "

Robert Scoble

My Life

Work

" I find that it's not the numbers but the quality of the audience. That's why it got to be such a big thing when I left Microsoft, because I had an interested audience; not huge, but passionate. The passionate ones are the ones who change society. "

" The problem with Flipboard is that it's an app, not the Web, and I keep hoping someone will show me a really well-designed Web app that shows me that the Web can still win. "

" Apple, at its best, isn't a technology leader. "

" I've seen this over and over again: people love it if you step up their experience. No one turns down an upgrade to business class in a plane. "

" I counted how many seconds it takes to get my smartphone out of my pocket, open it up, find the camera app, wait for it to load, and then take a photo. Six to 12 seconds. "

Robert Scoble

Wait

Take

" I'd rather deal with a big company, because at least I can sue them, and see them, and know what they're doing. Google, for instance, shows you everything they've collected on you, with a clearly written privacy policy. They tell you what they're doing with it. I'm not scared by that. "

" This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing. "

" Let's be honest - you work at a big company because it's comfortable. You don't have to work 80 hours per week, and you get paid, have nice benefits, and the family is all happy. "

" Highlight just hasn't proven to be very addictive to either me or my friends. We talk about it often. I keep running it. "

" Everyone is on Facebook. It is very rare that I can't find a startup. Out of the 72 Y Combinator startups, almost all of them were on Facebook. "

" I happen to be fortunate: I live in San Francisco, and I can afford a $600 phone. Or two of them! "

" Facebook is studying emotional reaction to things and bringing you fewer of things you don't engage with and more of what you do. "

" We are moving into a world where companies will be able to offer us products and services based on our last two hours of activity. This is both exciting and frightening at the same time. "

" Use photos and videos often. The best startups post lots of imagery and videos. The worst ones? Text only. "

" I do not see Windows Phones anywhere in the world except Seattle. "

" I always tell people, start with what you're passionate about. If you truly are passionate, you'll keep it up. "

" It's not enough to have a hacker culture anymore. You have to have a design culture, too. "

" Be the authority on your product/company. You should know more about your product than anyone else alive if you're writing a blog about it. "

" Post fast on good news or bad. Someone say something bad about your product? Link to it - before the second or third site does - and answer its claims as best you can. "

" I want Facebook to pick the best 20 items to show me every single time I refresh that screen. "

Robert Scoble

Want

Time

" The contextual age means we're going to have to go to war on noise. "