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" The more Zuckerberg knows about you, the more media he will be able to bring you. "
Robert Scoble
Media
You
Will
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" My favorite conference so far has been Davos, the World Economic Forum. The people there were really incredible. "
Robert Scoble
Economic
Conference
Far
" At Rackspace, I'm building a media house which will celebrate small teams who are having world-wide impacts through their building or use of new technology. "
Robert Scoble
Media
New
Small
" Once you become known for one thing, it's easy to become known for a second thing, a third thing, and a fourth thing. "
Robert Scoble
You
One Thing
Known
" You see 6,000 times more tech companies in San Francisco than you see in Seattle. All the money is in San Francisco when you look at the venture fund maps. The PR is in San Francisco. The centricity of the industry is in San Francisco. "
Robert Scoble
Maps
Seattle
Money
" I find that it's not the numbers but the quality of the audience. That's why it got to be such a big thing when I left Microsoft, because I had an interested audience; not huge, but passionate. The passionate ones are the ones who change society. "
Robert Scoble
Society
Find
Change
" Be the authority on your product/company. You should know more about your product than anyone else alive if you're writing a blog about it. "
Robert Scoble
Writing
Know
Alive
" We are moving into a world where companies will be able to offer us products and services based on our last two hours of activity. This is both exciting and frightening at the same time. "
Robert Scoble
World
Time
Moving
" Investors can see that Facebook is feeling old and tired and isn't seeming to be that innovative. "
Robert Scoble
See
Facebook
Tired
" The contextual age means we're going to have to go to war on noise. "
Robert Scoble
War
Noise
Means
" Apple knows a lot of data. Facebook knows a lot of data. Amazon knows a lot of data. Microsoft used to, and still does with some people, but in the newer world, Microsoft knows less and less about me. Xbox still knows a lot about people who play games. But those are the big five, I guess. "
Robert Scoble
Apple
Me
People
" I'm just an early adopter; I subscribe to more things than normal people and have a high level of inbound and a high level of noise. "
Robert Scoble
More
Early
High
" This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing. "
Robert Scoble
Best
Understood
Product
" I want Facebook to pick the best 20 items to show me every single time I refresh that screen. "
Robert Scoble
Want
Time
Me
" I'd rather deal with a big company, because at least I can sue them, and see them, and know what they're doing. Google, for instance, shows you everything they've collected on you, with a clearly written privacy policy. They tell you what they're doing with it. I'm not scared by that. "
Robert Scoble
Doing
Know
See
" Turn on all security features like two-factor authentication. People who do that generally don't get hacked. Don't care? You will when you get hacked. Do the same for your email and other social services, too. "
Robert Scoble
Will
Turn
Security
" Never change the URL of your blog. I've done it once, and I lost much of my readership. It took several months to build up the same reader patterns and trust. "
Robert Scoble
Change
Lost
Done
" I knew tech was going to be increasingly important in my lifetime, so I focused on it early. "
Robert Scoble
Knew
Focused
Important
" Link to your competitors and say nice things about them. Remember, you're part of an industry. "
Robert Scoble
Nice
Your
You
" IOS users tend to be ones that really care about being online all the time. They also tend to be willing to pay for that. You might say they are richer users, which is partially true. "
Robert Scoble
Care
Pay
Say
" Everyone is on Facebook. It is very rare that I can't find a startup. Out of the 72 Y Combinator startups, almost all of them were on Facebook. "
Robert Scoble
Facebook
Rare
Find
" I'm so tired of the privacy advocates. "
Robert Scoble
Privacy
Tired
" The problem is Twitter is designing the metaphorical equivalent of a Toyota Prius. A car for the masses. While I want a Formula One race car. "
Robert Scoble
Want
Race
Problem
" Over at Barb Bowman, she's arguing that we should turn off Facebook's tracking of ads. I totally disagree; those trackers make newsfeed filtering work better and potentially could help bring me better ads, which improves my life. "
Robert Scoble
My Life
Work
Me
" Unfriend people who do not post to Facebook or engage with anyone else. You'll find your posts start getting reach they never did before. Why? Facebook only releases your posts to a few people at first and watches what they do with it. "
Robert Scoble
Reach
You
Start
" With the advent of wearable technology, companies will soon be able to better provide ads to customers based on their real-time activity. "
Robert Scoble
Soon
Will
Technology
" The people who can step up my experience are those who have a common set of experiences with people I know. Think about it. How often did a total stranger come into your life to make your evening better? Not very often. But the friend of your friend? That happens all the time. "
Robert Scoble
Life
Experience
Time
" Let's be honest - you work at a big company because it's comfortable. You don't have to work 80 hours per week, and you get paid, have nice benefits, and the family is all happy. "
Robert Scoble
Nice
Family
Happy
" Photography let me show other people how I saw the world. Math required me to do work that made my head hurt. "
Robert Scoble
Hurt
Head
Me
" People thought I was an idiot, but I saw social networks were going to be more important, and it turned out to be true. "
Robert Scoble
Thought
Out
Important
" Things that are interesting, people will pass around the Internet, around the world. And the blogosphere is only the tip of the iceberg. "
Robert Scoble
Internet
People
World