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" Never change the URL of your blog. I've done it once, and I lost much of my readership. It took several months to build up the same reader patterns and trust. "

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" On mobile, make sure Facebook's app can know where you are. That not only makes features like Nearby Friends possible but also makes your feed have a few items from your location. "

Robert Scoble

Friends

You

Possible

" I believe Larry Page is moving Google from an advertising-based company to a commerce-based company. "

" With the advent of wearable technology, companies will soon be able to better provide ads to customers based on their real-time activity. "

" Investors can see that Facebook is feeling old and tired and isn't seeming to be that innovative. "

" I'd try to become known as a world expert on 'something,' to take a small niche you can define. "

" Apple, at its best, isn't a technology leader. "

" The problem is Twitter is designing the metaphorical equivalent of a Toyota Prius. A car for the masses. While I want a Formula One race car. "

" Over at Barb Bowman, she's arguing that we should turn off Facebook's tracking of ads. I totally disagree; those trackers make newsfeed filtering work better and potentially could help bring me better ads, which improves my life. "

Robert Scoble

My Life

Work

" You see 6,000 times more tech companies in San Francisco than you see in Seattle. All the money is in San Francisco when you look at the venture fund maps. The PR is in San Francisco. The centricity of the industry is in San Francisco. "

" This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing. "

" Post fast on good news or bad. Someone say something bad about your product? Link to it - before the second or third site does - and answer its claims as best you can. "

" IOS users tend to be ones that really care about being online all the time. They also tend to be willing to pay for that. You might say they are richer users, which is partially true. "

" Photography let me show other people how I saw the world. Math required me to do work that made my head hurt. "

Robert Scoble

Hurt

Head

" Turn on all security features like two-factor authentication. People who do that generally don't get hacked. Don't care? You will when you get hacked. Do the same for your email and other social services, too. "

" I want Facebook to pick the best 20 items to show me every single time I refresh that screen. "

Robert Scoble

Want

Time

" It's amazing when I walk through an expo hall and can't figure out what a company does just by walking past its booth. "

" Once you become known for one thing, it's easy to become known for a second thing, a third thing, and a fourth thing. "

" Facebook is studying emotional reaction to things and bringing you fewer of things you don't engage with and more of what you do. "

" There's more noise that comes with wearable computing, things that let us take pictures every 30 seconds as we walk around living our lives, and a huge number more photos per person will exist. "

Robert Scoble

Pictures

Walk

" If there's a danger at Facebook, it's the assumption that Facebook has us all locked in and we aren't going to go elsewhere. "

Robert Scoble

Danger

" The people who can step up my experience are those who have a common set of experiences with people I know. Think about it. How often did a total stranger come into your life to make your evening better? Not very often. But the friend of your friend? That happens all the time. "

" My favorite computer of all time? The Apple II that got me started, of course. "

Robert Scoble

Started

Time

" Oh, some day I'll tell you about why I wrote more than 1,500 Gmail filters. They throw away more than 300 emails every day. Every day. It's the best thing I ever did for my productivity. "

" I do not see Windows Phones anywhere in the world except Seattle. "

" The problem with Flipboard is that it's an app, not the Web, and I keep hoping someone will show me a really well-designed Web app that shows me that the Web can still win. "

" I always tell people, start with what you're passionate about. If you truly are passionate, you'll keep it up. "

" The problem with Microsoft is that it's so committee-driven and slow. "

" I get a lot of email, so if you're sending me an email, if you want to rise above the clutter, put something on it: say, 'Hey!' "

Robert Scoble

You

Rise

" If you're in business, and you don't understand how that word of mouth works, you won't be able to take full advantage of it, how to get full adoption by getting that network to talk about you. "

" It's amazing that about 10% of startups couldn't be found on Facebook because they had common names or names that weren't searchable. "