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" What is the point of one guy developing a 1.3 engine, and another guy a 1.4? What are you getting for this? And the answer is nothing: a total waste of capital. "
Sergio Marchionne
Point
You
Nothing
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" Leadership is not a quantitative thing. People either smell it in you, or they don't. "
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" In the car business, sometimes you crash. "
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" It would be idiotic to position ourselves against Silicon Valley. "
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" Most car advertising assumes that people have IQs that are missing a digit. "
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" There's not a single doubt in my mind that the whole of Chrysler organization views itself as an American car producer. "
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" Who my successor is will be up to the board, not me. "
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" I want to study theoretical physics because it is one of the hardest things there is. "
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" We have made the decision that we're going to take some key products, such as the Wrangler and the Grand Cherokee, and protect those as being true American icons: produce them in the U.S. and make them available nowhere else. "
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" Being small, cute is going to do nothing. "
Sergio Marchionne
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" I think the likelihood that combustion will continue to represent the large portion of the power unit world is very small. "
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" I won't talk of bad luck. I don't believe in it. "
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" I think we have been unnecessarily maligned with a desire or a wish or intent on our part to try to defraud anybody. We haven't. "
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Think
Wish
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" I am totally in line with the fact that I think wealth distribution for carmakers needs to be redimensioned to allow labor to take a piece of that wealth distribution. "
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" Following the automotive pack down unwise and unprofitable roads is not just naive but also very dangerous. "
Sergio Marchionne
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" The HMI (human-machine interface) function inside a Ferrari is probably the weakest link in the chain of technical know-how that's embodied in the car. "
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" I am proud of my Italian heritage, and nothing I have said should be interpreted as an attempt at minimizing its value. "
Sergio Marchionne
I Am
Nothing
Heritage
" I'm a phenomenal fan of Elon Musk. I think he's the greatest. He's a disrupter, and I think he is a great marketer. And I love him. "
Sergio Marchionne
Him
Fan
Great
" When I was young and foolish, and I had no money, I bought myself the carcass of a Jaguar E-Type. It was a rust bucket. I spent all my university savings trying to fix the car. I never did, and I finally sold it to recover at least part of my investment. "
Sergio Marchionne
Trying
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" I think hybrids are inevitable. The question is not the technology: it's a question of the cost and whether the consumer will pay. "
Sergio Marchionne
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" I think that if you don't do the full analysis of what the origin of the electrical power is, where it comes from, how you get batteries into these cars, what the cost is in terms of CO2 and the environment, I think the analysis that we are going to save the planet with electric cars is nonsense. "
Sergio Marchionne
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" My job is not to make decisions but to set stretch objectives and help our managers work out how to reach them. "
Sergio Marchionne
Work
Help
Decisions
" Repatriating the Ram HD is the right thing to do... it should never have been moved to Mexico. This was owed to the U.S. government - and the taxpayers. "
Sergio Marchionne
Been
The Right Thing
Right
" BlackBerrys are divine instruments. "
Sergio Marchionne
Instruments
Divine
" I've always had this incredible sense of urgency. I've always had this desire not to let things fester and to really seize the moment, because it's serendipity. "
Sergio Marchionne
Seize
Always
Desire
" If you look at Jeep, Ram, and the premium brands, those are brands that will survive. "
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" I like fast cars. I used to be a car buff before I went to Fiat. "
Sergio Marchionne
Before
Fast
Fast Cars
" I love Obama to talk about Chrysler. It's the cheapest bloody advertising I can get. "
Sergio Marchionne
I Can
Love
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" If you put a Ferrari sticker on a toaster, it doesn't go any faster. "
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" The last thing you want is a group of senators who just lent you seven and a half billion dollars to sit back and go, 'Look at these jerks and how they're using taxpayer money.' "
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" I think the mind should deliver new and fresh designs all the time. "
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