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" On average, people miss about 70 percent of the posts in their 'Instagram' feed. What this is about is making sure that the 30 percent you see is the best 30 percent possible. "

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" 'Instagram' can engage generations of people that may not be on Facebook yet. I think that's true with 'WhatsApp,' and I think that will be true with things like Oculus. "

Kevin Systrom

People

True

" I think Instagram at its best is where you feel like you're getting the most authentic version of the person on the other side of the camera. Someone who does this wonderfully well is Lena Dunham. "

" Traditional businesses can say, 'We're going to sell widgets to people, and it will make X amount of profit.' But new business models are hard. "

" Great products sell themselves. "

" If you've got an idea, start today. There's no better time than now to get going. That doesn't mean quit your job and jump into your idea 100% from day one, but there's always small progress that can be made to start the movement. "

" I care deeply about craft: the quality of how something is made and the experience it enables. "

" People don't work in a dotcom because they have to. There are many professions that don't require that sort of time. But people sign up because they want to make world-changing differences, to build something that affects millions of people. "

" The printing press did something really big for the world when everyone could get books in their hands and read. "

" It is cool to see that the fashion world has really taken to 'Instagram,' but, again, it is one of the many examples of many communities, whether you are a chef, a skateboarder, a surfer, a skier. "

" Do what you love, and do it well - that's much more meaningful than any metric. "

" I try to list the top three things to get done every day, and I'll be lucky if I hit all three, but it's amazing what that does to keep you on track. "

" The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately. "

Kevin Systrom

You

Out

" Mobile has created a totally different dynamic for discovering apps. You're sitting in a bar, and your friend is taking some pictures, and then you ask what app they're using. "

" The best companies in the world have all had predecessors. 'YouTube' was a dating site. You always have to evolve into something else. "

" It turns out that no undergrad class prepares you to start a startup - you learn most of it as you do it. "

" Working at a startup to make a lot of money was never a thing, and that's why I decided to just finish up school. That was way more important for me. "

" When you open up 'Instagram,' you need to know that you're seeing the real Tony Hawk, the real Taylor Swift, the real Burberry. "

" One of the earliest requested features was to do premium filters where a brand could sponsor a filter. It's just not in our wheelhouse. It doesn't feel 'Instagram'-my in the way that the high-quality brand ads do. "

" It helps to see the world through a different lens, and that's what we wanted to do with Instagram. We wanted to give everyone the same feeling of discovering the world around you through a different lens. "

" I like to say that the one thing that all people who succeed in changing the world have in common is that they at least tried. "

Kevin Systrom

Tried

Succeed

" I do believe that Instagram has put a stake in the ground and we're growing more quickly than anyone. Is there something in there we could do to make it a multi-billion dollar business? I think we can figure out something along the way. "

" Good companies are always fundraising. Whether you're meeting people or considering firms, you're always fundraising. "

" Mike Krieger and I started talking, and he decided he liked the idea of helping start the company. Once he joined, we took a step back and looked at the product as it stood. "

Kevin Systrom

Talking

Company

" I'm a huge fan of what 'Hipstamatic' is doing and all they've accomplished. "

" People interact with their phones very differently than they do with their PCs, and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way. "

" 'Instagram' doesn't exist in a vacuum. We're not a bunch of siloed individuals. It's a bunch of people coming together on topics, fashion, you know, youthful teens, creatives, photographers, foodies, everyone coming together and building a community around the things they love, communicating visually. "

" People are hungry for what's happening right now in the world. "

" If you're a journalist, and you want to see live photos happening at any location in our system, you can simply type in the location, and up comes the page. "

" Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds. "

" Our goal is to allow people to use whatever app they want to get photos into 'Instagram'. "