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" Prince was not scared. The first time I heard someone sing about AIDS, it was Prince: 'In France, a skinny man died of a big disease with a little name.' He was not afraid of taboos. "

Edward Enninful

Name

Scared

Someone

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" There's a lot of research and time that goes into my shoots. I spend weeks on them, even for one picture. "

" There is nothing more classic in the realm of casual than jeans and a white tee - a look that is inherently Americana and reminiscent of the American Dream - an optimistic dream of opportunity, individuality, freedom, and the embodiment of one living their truth. "

" When I was really young, I had an afro and wore pressed jeans and argyle sweaters. In my teens, I moved on to ripped Levi's jeans, white T-shirts, and cowboy boots. "

" Social media is fine, depending on how you use it. "

" My 'Vogue' is about being inclusive; it's about diversity. Showing different women, different body shapes, different races, class. To be tackling gender. "

" I don't think everything has to be new all the time. You don't have to have the latest designer all the time to look good. Just have things you're comfortable with, have key pieces that you can sort of reinvent over and over again, and always keep things that you really love for a while. "

" Never forget that it sometimes takes a foreigner's eye to capture Britain most clearly. "

" I'm so fascinated by the influence of social media on fashion. I've seen so many artists on Instagram, up and comers you would have never known otherwise. "

" I've always been very fascinated by technology - the Internet, social media. "

" I'm just propelled by insecurity; that's what really leads me to want to do better. "

Edward Enninful

Insecurity

Want

" I think fashion can tell a story about celebrating difference, can talk about how different people are, how diverse people are - and for me, that's where fashion really succeeds, when it tackles things to do with the world we live in. "

Edward Enninful

Think

Live

" Most of the time, working as a stylist, you're at home, working on your own, researching. "

" I think if you're really good at what you do, you can see outside the box. "

" If you put one model in a show or in an ad campaign, that doesn't solve the problem. We need teachers in universities. We need internships. We need people of different ethnic backgrounds in all parts of the industry. That really is the solution: you have to change it from the inside. "

" I'd never seen anything like it in my life. Someone so blatantly challenging the ideas of race and gender and sexuality. In a way, it was comparable to David Bowie, except that Prince brought that to the black community. "

" I get nervous before every shoot. I'm really jealous of the people that can just rest on their laurels and say, 'I'm good; this is it.' "

" For me, fashion succeeds when it says something about the times we live in. "

" Social media and technology are democratising and opening up fashion and the process of fashion for all - this has good and bad sides, but that comes with any change. "

" I grew up reading 'British Vogue' - I am so honoured and humbled to be taking up the mantle of editor. "

Edward Enninful

British

Vogue

" I grew up in an African household, so lots of chicken, lots of rice. We ate Jollof rice, a very West African dish. "

" I am definitely allergic to wheat. Every time I eat it, I feel awful. "

" I didn't grow up with money; I didn't come from a rich family. But what fashion gave me was an escape into a world of creativity: if I couldn't afford that Junior Gaultier jacket, then I'd get one from the market and customise it. "

" I come from a family who didn't have much money but raised me to believe that money wasn't the most important thing in the world. We had enough; we were happy. "

Edward Enninful

Happy

Family

" The funny thing is that the fashions from the '90s seem to sit so well with the fashions of 2016. Everything from then somehow skipped and came back. "

" I don't think I'm in any way an icon, to be very honest. "

" I'm very protective of all the vulnerable young kids that go on shoots. I can empathize. I've been there. "

Edward Enninful

Protective

I Can

" When you start out in the industry and things are tough, and you're not really making money, you question yourself: should I give up? "

Edward Enninful

You

Tough

" I was very honoured to be awarded an OBE in 2016 for my services to diversity in the fashion industry. "

" A lot of my friends, we all grew up sort of not very wealthy. And in England, whatever ends up being a negative, that's a positive. "

" Being an immigrant and living in England, I feel like I lived in two worlds. There was the world that, when I was at school with my friends, was very English, and then I'd go home to another country, with exotic foods and colours. I have a sense of colour pairings, and that came from my background, I think. "