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" Not using social media in the workplace, in fact, is starting to make about as much sense as not using the phone or email. "

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" For anyone who devours the web on a daily basis, the biggest problem is too much of a good thing. There's so much extraordinary content - from articles to images, videos and Tweets - that it's almost impossible to keep track of it. "

" By monitoring the activity taking place on social networks, retailers can amplify successful marketing and sales strategies and avoid weak tactics which can later be tied back to organizational objectives. "

" Social media listening tools make it easy to track brand references and mentions, and these functions can still be handled ably by a small, dedicated team. "

" Pizza made me who I am. In the summer of 1998, I dropped out of college and started a pizza restaurant called Growlies in my hometown in rural Canada. My seed money: a credit card with a $20,000 limit. "

" During the early days of HootSuite, when social media was still seen as a fad, I made the decision to treat our funding as if it were my personal bank account. That's not to say I blew it on fast cars and fancy dinners. Exactly the opposite. "

" Since social networks gained popularity extremely rapidly, there had been a debate as to whether social media was a fad. There are countless pieces of evidence now proving the contrary, among them the explosion in Twitter growth and Facebook's public listing. "

" By allowing multiple partners to contribute, an open platform can nurture an entire ecosystem of developers and apps. Good products integrate and become great products. Users get a one-stop solution for social needs. "

" For everybody in their busy lives, you need to invest in sharpening your tools, and you need to invest in longevity. "

" Social media marketers have already shown unusual savvy in executing campaigns in Brazil. "

" Social media has shaken up the world of sales, with Facebook, LinkedIn and Twitter offering new ways to hound leads and unprecedented insights into clients. "

" The growing role of enterprise social media, plus the growing budgets and authority of CMOs entrusted with choosing the best platforms, translates into an exciting future for apps that harness social potential for large companies. "

" Silicon Valley isn't the only game in town. Tech is increasingly decentralized. Around the world, new tech centers with younger companies are able to embrace a different approach to talent: recruit locally, identify homegrown prospects and, in a phrase, bring them along for the ride. "

" As technology has improved, our digital lives have only grown more tangled and cluttered. "

" I don't know how many times I've turned to Twitter and Facebook to commiserate and celebrate, bounce ideas off of friends, colleagues and other entrepreneurs, and just connect with the wider world outside my office. "

" Sales teams use social media to generate leads and track clients as they move through the sales funnel. Operations and distribution teams forecast supply chains, while research and development squads brainstorm product ideas. "

" Tech companies have a finite lifespan: For the successful ones, an IPO or exit is never more than a few years off. But by recruiting locally and developing homegrown talent, companies can build something that remains after they're gone. People, skills and a culture of innovation persist. "

" We've all been inundated with so many ingenious, must-have, time-saving apps and tools that we really don't have a second left to spare. "

" As social is where consumers' eyeballs are, businesses must take ownership of their online company profiles. By providing their customers with a place to share content, social media managers can monitor and track content which directly relates to their brand. "

" The point is that instead of a monolithic brick of printed content - delivered more or less unchanged to all subscribers - social media offers news that is personalized and nimble. "

" Understanding and respecting your roots is critical not only to winning the tech talent wars but leaving a legacy that transcends bottom lines. "

" The reality is that SXSW is packed with brilliant entrepreneurs, investors and partners. They're everywhere, zipping back and forth like thousands of atoms. Your chances of colliding with one actually improve just by standing still. "

" Amongst high unemployment rates, a competitive job market and a shrinking global economy, the emerging social media industry only continues to grow. "

" Customer service teams at many companies have already embraced social media, often out of necessity. "

" Anyone working at HootSuite will tell you that I don't sugarcoat my opinions. I heavily encourage feedback and suggestions - partly because I'm blunt about offering the same in return. "

" Building outrageous expectations about the next big thing - be it a personal video chatting service or venue-based photo sharing app - can create all sorts of complications when things don't go as planned. "

" Social media is the future, with employers recognizing they need to start hiring people with the right skills. "

" While social media skills were once a 'nice-to-have,' accreditation in the space is becoming a requirement for many of these job titles. Hiring managers and job seekers are realizing that printing stacks of resumes is turning passe, and social media is rising as the new way of generating real-time networking opportunities. "

" Although social media is a relatively new form of communication, it has become the primary way retailers and customers are interfacing. "

" One of the most important principles I've learned is, every so often, just drop everything. Stop racing from one party to the next. "

" Entrepreneurs, by disposition, are built to think big. When a role no longer affords those opportunities, it might be best to leave it in capable hands and move on. "