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" When I started in the nineties, a sample size was a 4 and a 6. "
Edward Enninful
Size
Sample
Nineties
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" Social media is fine, depending on how you use it. "
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" I've always been very fascinated by technology - the Internet, social media. "
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" I grew up in west London, but my dad wouldn't let me go to school there, so I went in south London. "
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" For me, fashion succeeds when it says something about the times we live in. "
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" There's a lot of research and time that goes into my shoots. I spend weeks on them, even for one picture. "
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" The fashion industry needs to breed a whole different way of thinking. We need more diverse people working in all facets of the industry. "
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" It was a whole new attitude: no makeup, less is more... the '90s were fun! "
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" Growing up, I loved the imagery I saw from America as it celebrated being the land of the free and home of the brave. "
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" People of power have to show empathy and kindness to the young. "
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" I am black in a predominantly white industry, and I have been luckier than most. "
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" Diversity is very important for me. "
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" I'm really excited to see my vision for the 'British Vogue' team come to fruition. "
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" I don't think everything has to be new all the time. You don't have to have the latest designer all the time to look good. Just have things you're comfortable with, have key pieces that you can sort of reinvent over and over again, and always keep things that you really love for a while. "
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" I think fashion can tell a story about celebrating difference, can talk about how different people are, how diverse people are - and for me, that's where fashion really succeeds, when it tackles things to do with the world we live in. "
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" I felt like I grew up with Bowie. I never dressed like him, even though I did love the music, but consistently throughout my career he has been a go-to reference point: The suit from 'Young Americans,' or the gold Missoni-type looks of Ziggy Stardust. 'The Berlin Years' still influences me. "
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" I used to wear a lot of Helmut Lang. Painted jeans. Cropped crombies with t-shirts. A lot of V-necks. The perfect V-neck was very important. "
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" Prince was not scared. The first time I heard someone sing about AIDS, it was Prince: 'In France, a skinny man died of a big disease with a little name.' He was not afraid of taboos. "
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" You never know where inspiration is going to come from. "
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" If you put one model in a show or in an ad campaign, that doesn't solve the problem. We need teachers in universities. We need internships. We need people of different ethnic backgrounds in all parts of the industry. That really is the solution: you have to change it from the inside. "
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" A lot of my friends, we all grew up sort of not very wealthy. And in England, whatever ends up being a negative, that's a positive. "
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" Music, for me, is as important as fashion. The first visuals I remember are Elvis Presley, David Bowie, New Romantics, and different punk bands. "
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" I didn't know anything about the fashion industry until I met the stylist Simon Foxton on a Tube. I was 16, on my way to Kingsway College, and then my whole world opened up. Before that, like in every African family, you are meant to be a lawyer. "
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" With Rihanna, it's always a collaboration, and that's why I love her so much. "
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" The funny thing is that the fashions from the '90s seem to sit so well with the fashions of 2016. Everything from then somehow skipped and came back. "
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" When you start out in the industry and things are tough, and you're not really making money, you question yourself: should I give up? "
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" I can't just go in and throw clothes at a picture. I still have to have some kind of an idea of a character, of who she is, where she's from. It's almost like playing a child's game. You have your dolls, and you create characters for them. Fashion indulged that in me. "
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" When I was 18 years old, I moved into Neneh Cherry's house in Kensal Rise with Judy Blame and our friend Michael Boadi. "
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" My mother and father just taught me the basics: to be really kind, to really listen to people. I have never been one to put on airs and graces. "
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