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" Steve Ballmer never used to be someone who let facts speak for themselves. In the 1990s, he was the hyper-energetic Microsoft exec yelling 'Developers! Developers! Developers!' at an all-hands meeting in Safeco field. "

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" Twitter provides a platform that allows anyone on the planet - from a political activist in the Middle East to an intemperate golfer in the White House - to broadcast his or her thoughts. "

Steven Levy

White

Political

Thoughts

" In the history of U.S. elections, the fall of 2000 is notorious for the debacle that occurred in the country's attempt to elect a president that year. "

" We might enjoy essays, TED talks, and even Facebook posts bemoaning our dependency on tech, but judging by our enthusiastic adoption of these services, we're all in. "

" There has never been an unexpectedly short debugging period in the history of computers. "

" Google serves all of humanity with information within milliseconds. "

" It's almost impossible to totally eliminate terrible content in a huge open network. "

" The world is poised on the cusp of an economic and cultural shift as dramatic as that of the Industrial Revolution. "

Steven Levy

Revolution

World

Industrial Revolution

" Who wants to broadcast the news that he's bought a can of Sprite? And who wants to see that on a News Feed? "

Steven Levy

Who

News

" My favorite thing to do with my iPod was to shuffle my entire music collection and marvel at what songs came next. Sometimes the segues would be so perfect that it seemed a genius deejay was behind the wheel. "

" Facebook has never been shy about its ambitions. "

" Generally, TED speakers are believers in the scientific method. "

" Implanting a microchip inside the brain to augment its mental powers has long been a science fiction trope. "

" Since the iPhone, the most transformative products have not been gadgets but services. Facebook, Twitter, and Snapchat have changed lives, but they didn't launch to massive fanfare. "

" Because Facebook can't exist without AI, it needs all its engineers to build with it. "

Steven Levy

Build

Engineers

" There's plenty to admire in the iPhone X straight from the unboxing. The biggest change stares you in the face: that screen, that screen. "

" With the iPod - Apple's first successful stab at market dominance - Apple had begun with a high price but quickly dropped it. "

" The myth of the peachfuzz billionaire has emerged. This new Horatio Alger typically launches his first start-up in middle school, and somewhere between the campus computer-science lab and a move to Palo Alto hacks up a Web site where users provide fun or useful content. "

" Through a mix of market forces and regulation, we've brought civilization to the electronic provinces. "

" Apple's iPod success led them to believe an even bigger breakthrough was possible with the iPhone. In some respects, the iPhone hype overwhelmed even Apple. "

" Computer technology is so built into our lives that it's part of the surround of every artist. "

" Facebook takes it as a core truth that sharing and connecting is a force that will improve the world. "

" After a few days with the iPhone X, I can begin to make out its themes. It's a step towards fading the actual physical manifestation of technology into a mist where it's just there - a phone that's 'all screen,' one that turns on simply by seeing you, one that removes the mechanics of buttons and charging cables. "

" The iPhone was such a phenomenon that even the humble journalists chosen for an early look were thrust into a spotlight. "

" Wifi was never supposed to be a big thing and certainly not a thing that would become as vital to a home as indoor plumbing. "

" All through the 1980s, Apple kept its prices high. There were many reasons Microsoft's much bigger user base managed to resist moving to the GUI - but price was high among them. "

" The iPod Shuffle was something unique for Apple: a device stripped down to a single function. "

" The rush into scripted video by tech giants is going to accelerate an evolution of entertainment that's already underway. We're already moving away from the idea that drama is a 60-minute exercise with four bathroom breaks. "

" The vast majority of Americans perform sophisticated digital tasks on a daily basis. Grandmas and grandpas e-mail digital photos of their cruise trip and IM their kids in school. So a politician admitting that he or she can't bother to learn those things indicates a horse-and-buggy mentality. "

" Is it possible for Apple or anyone else to rule in the mobile realm the way Microsoft did on the desktop? The way to do this is to go mass-market with a device that can do anything the others can do. "

Steven Levy

Apple

Possible

" When superpower countries like the United States and the former Soviet Union contemplated moving their conflicts to outer space, there was justifiable fear and dread. "

Steven Levy

Outer Space

Fear