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" The rush into scripted video by tech giants is going to accelerate an evolution of entertainment that's already underway. We're already moving away from the idea that drama is a 60-minute exercise with four bathroom breaks. "

Steven Levy

Drama

Evolution

Exercise

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" Normally, my digital peregrinations take me to destinations like Facebook, YouTube, and boingboing.net. "

Steven Levy

Digital

Facebook

" This paradox of vision - the genius of youthful ignorance - is nothing new. Had Bill Gates not been in diapers in the early days of computer software, he might have understood that there could never be a market for consumer software - but the 19-year-old Gates went ahead and cofounded Microsoft. "

" Who wants to broadcast the news that he's bought a can of Sprite? And who wants to see that on a News Feed? "

Steven Levy

Who

News

" Twitter provides a platform that allows anyone on the planet - from a political activist in the Middle East to an intemperate golfer in the White House - to broadcast his or her thoughts. "

" My favorite thing to do with my iPod was to shuffle my entire music collection and marvel at what songs came next. Sometimes the segues would be so perfect that it seemed a genius deejay was behind the wheel. "

" The iPod Shuffle was something unique for Apple: a device stripped down to a single function. "

" For many years, when people described how the Internet worked - whether they were talking about shopping, communicating, or starting a business there - they inevitably invoked a single metaphor. The Internet, said just about everybody, was a contemporary incarnation of the wild, wild West. "

" How do you show off the most anticipated product in years? That was my dilemma with the iPhone X. Since my unit was one of the first few released into the wild, it naturally drew a lot of curiosity when I pulled it out of my pocket and gave it a dewy-eyed glance to wake it from slumber. "

" Fast, cheap, abundant broadband is a fantastic economic accelerator, enabling breakout businesses and kick-starting new industries. "

" Just as the cable revolution overturned broadcast, the net is destined to become the dominant mode of video, both in terms of transit and programming. "

" What made the days leading up to the iPhone launch even crazier was that Apple had pulled off the greatest disappearing act in tech promotion history. In January 2007, Jobs announced the long-awaited iPhone. But somewhere that winter, the iPhone vanished. "

" Everyone in the tech business, from Kleiner Perkins venture capitalist John Doerr on down, says that the ruination of the industry, if not the entire country, will come from the inability to hire more brainiacs from countries like China and India. "

" Computer technology is so built into our lives that it's part of the surround of every artist. "

" The fact that biological, or 'natural' rules might help in the creation of a computer generated work of art is interesting, but even a wonderful work of art made in this fashion isn't the same as a person, with all his or her experiences and emotions involved, making art. "

" In the history of U.S. elections, the fall of 2000 is notorious for the debacle that occurred in the country's attempt to elect a president that year. "

" As an open system, Android is not under the tight control of its creator, Google. "

" Facebook has never been shy about its ambitions. "

" Wifi was never supposed to be a big thing and certainly not a thing that would become as vital to a home as indoor plumbing. "

" Barack Obama was a president who understood not only how technology could transform the way government services worked but also technology itself. He got it. "

" Amazon is definitely serious about delivering its goods by an autonomous air force. "

" The myth of the peachfuzz billionaire has emerged. This new Horatio Alger typically launches his first start-up in middle school, and somewhere between the campus computer-science lab and a move to Palo Alto hacks up a Web site where users provide fun or useful content. "

" It's almost impossible to totally eliminate terrible content in a huge open network. "

" We were promised a society of philosophers. But the Blogosphere is looking more and more like a nation of ankle-biters. "

Steven Levy

Nation

" Technology writers are seldom subject to frenzied, Beatlemania-esque paroxysms of public attention. June 29, 2007, was the exception. I was in the wrong place - Apple's Fifth Avenue store in Manhattan - with the right device. The iPhone. "

" To political technocrats, 2008 marks the maturation of 'microtargeting' - a technique that, if things are as close in November as expected, may well affect who takes the White House. "

" I am old enough to have grown up glued to a screen offering only three alternatives, each of which was an all-powerful national network that seemed permanently ensconced in the entertainment stratosphere. "

" Though the first iPhone was expensive, it was such a refreshing new product that early users flocked to it. "

" Microtargeting, as its name implies, is a way to identify small but crucial groups of voters who might be won over to a given side, and which messages would do the trick. "

" Facebook takes it as a core truth that sharing and connecting is a force that will improve the world. "

" Steve Ballmer never used to be someone who let facts speak for themselves. In the 1990s, he was the hyper-energetic Microsoft exec yelling 'Developers! Developers! Developers!' at an all-hands meeting in Safeco field. "