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" Technical understanding should be a core competency of any company. "

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" When companies are successful or not successful, they almost immediately jump to the wrong conclusions about how they got there or why they got there. "

" Everything's interconnected. That's the way life is. "

" The problem is some of our riskier films just don't make as much money. But if you only make films that will just be commercially successful, then you can also sink yourself as a studio. "

" The skill of a good creative leader is being comfortable with blowing up an idea and knowing it will get better. "

" My best advice came by examples. A supportive environment at home, school, and grad school. Support at the New York Institute of Technology, then George Lucas, Steve Jobs, and Bob Iger. The examples meant that I should support other people, even when things aren't going well. It will pay off. "

" I liked the first 'Kung Fu Panda.' "

" Lucasfilm has always had an openness to technology. "

" I apply the term 'creativity' broadly... it's problem solving. We are all faced with problems, and we have to address them and think of something new, and that's where creativity comes in. "

" Are the Simpsons cool? They are, and that is crude 2D animation. "

" Communication needs to be between anybody at any time, which means it needs to happen out of the structure and out of order. "

" What happened in the early days of Disney is that Walt Disney used all of the new technologies as they came out. When matting came out, they adopted it. They adopted sound and color and xerography. Walt did that. And then, when he died, people began to think that this is just about making films, so they stopped bringing in new technologies. "

" I don't think most of our films should be realistic, but you want that as an artistic possibility. Then, the artist can take the realism of the world and push it in ways that we can connect with. "

" When it comes to producing breakthroughs, both technological and artistic, Pixar's track record is unique. In the early 1990s, we were known as the leading technological pioneer in the field of computer animation. "

" When I see a film, I'll remember that there was a time when it wasn't working, and there was some pain and angst in order to get it to work. "

" Look at the computer industry. I've watched a lot of companies come and go, some that were right at the pinnacle of their success. "

" I started off life at Pixar with interesting technical problems. But as time has moved on, I found that the social and management problem was far more complex and interesting. "

" One term that's used in this industry a lot is this notion of 'feeding the beast.' You've got all of these people whose livelihoods are dependent on it. There are enormous pressures to keep material going into it, and the pressures to feed it are not irrational. They're the basis of your business. "

" I worked closely with Steve Jobs for twenty-six years. To this day, for all that has been written about him, I don't believe that any of it comes close to capturing the man I knew. "

" The desire to avoid meltdowns actually is one of the things that screws up live-action films. "

" We need business leaders who have a respect for technical issues even if they don't have technical backgrounds. In a lot of U.S. industries, including cars and even computers, many managers don't think of technology as a core competency, and this attitude leads them to farm out technical issues. "

" Virtual reality's been around for 40 years. People have been talking about storytelling in that world for all these years, and there have been experiments around of people trying to do that, and always excited about it. "

" If you put out 20 films, you hope that a number are successful. It's like human reproduction versus frog reproduction. Frogs produce thousands and hope a few succeed. Humans don't produce many babies but put a lot of energy into them, which is kind of where we are. They still don't always succeed, but you try a lot harder. "

" Pixar is a community in the true sense of the word. We think that lasting relationships matter, and we share some basic beliefs: Talent is rare. "

" In the early 1970s, I headed to graduate school at the University of Utah and joined the pioneering program in computer graphics because I realized that's where I could combine my interests in art and computer science. "

" If you're a director presenting a new idea, and the person who can judge whether or not it goes ahead is in the room, that makes you somewhat defensive. "

" We'll fund a project even if I'm skeptical because I'd rather be proven wrong by somebody on the inside than by somebody on the outside. "

" Programmers are very creative people. And animators are problem solvers, just as programmers are. "

" I love solving the problems of having groups work together and removing barriers. But to actually turn around and be in the center of that is an awkward place to be. "

" Outsourcing, in and of itself, isn't responsible for the erosion of America's high tech infrastructure. The short-term thinking that led to a lot of bad outsourcing decisions is the root cause. And short-term thinking isn't a problem confined to the executive suite. It's a problem in Washington and in our society as a whole. "

" After Pixar's 2006 merger with the Walt Disney Company, its CEO, Bob Iger, asked me, chief creative officer John Lasseter, and other Pixar senior managers to help him revive Disney Animation Studios. The success of our efforts prompted me to share my thinking on how to build a sustainable creative organization. "