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" Look at the computer industry. I've watched a lot of companies come and go, some that were right at the pinnacle of their success. "

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" I don't think most of our films should be realistic, but you want that as an artistic possibility. Then, the artist can take the realism of the world and push it in ways that we can connect with. "

" If something works, you shouldn't do it again. We want to do something that is new, original - something where there's a good chance of failure. "

" We need business leaders who have a respect for technical issues even if they don't have technical backgrounds. In a lot of U.S. industries, including cars and even computers, many managers don't think of technology as a core competency, and this attitude leads them to farm out technical issues. "

" The skill of a good creative leader is being comfortable with blowing up an idea and knowing it will get better. "

" We'll fund a project even if I'm skeptical because I'd rather be proven wrong by somebody on the inside than by somebody on the outside. "

" We have to evolve, we have to change, and in order to do that, we have to initiate the change. "

" We have a whole industry which is gigantic: games. Games is very successful. It's its own art form, though, and it's not the same as a linear narrative. "

" We need to remember we're always a lot more wrong than we think. "

" It is not the manager's job to prevent risks. It is the manager's job to make it safe to take them. "

" What happened in the early days of Disney is that Walt Disney used all of the new technologies as they came out. When matting came out, they adopted it. They adopted sound and color and xerography. Walt did that. And then, when he died, people began to think that this is just about making films, so they stopped bringing in new technologies. "

" The trick is, in everything we do, there are things we love. And sometimes the things we love get us stuck. And it's only if we let go of some of those things that we free the movie up to become greater. "

" Creative ideas aren't like Jenga blocks, where they fall apart and you've got to start from scratch, though it can feel that way. "

" The need to challenge the status quo is just more obvious when you're failing than when you're succeeding. But it's no less urgent. "

" I love solving the problems of having groups work together and removing barriers. But to actually turn around and be in the center of that is an awkward place to be. "

" For me, one of the great tragedies is the conclusion studios have drawn about traditional animation. I believe that 2D animation could be just as vital as it ever was. I think the problem has been with the stories. "

" Programmers are very creative people. And animators are problem solvers, just as programmers are. "

" The problem is some of our riskier films just don't make as much money. But if you only make films that will just be commercially successful, then you can also sink yourself as a studio. "

" One of Pixar's key mechanisms is the Braintrust, which we rely on to push us toward excellence and to root out mediocrity. It is our primary delivery system for straight talk. "

" Every one of our films, when we start off, they suck... our job is to take it from something that sucks to something that doesn't suck. That's the hard part. "

" I worked closely with Steve Jobs for twenty-six years. To this day, for all that has been written about him, I don't believe that any of it comes close to capturing the man I knew. "

" At heart, we believe that the films that work well are the films that do touch people emotionally. "

" Everything's interconnected. That's the way life is. "

" I've really thought a lot about why other companies fail or succeed. I had to be a student of failure and find out why things went off the rails. I did that at a fairly deep level, and it's still something I do. "

" A hallmark of a healthy creative culture is that its people feel free to share ideas, opinions, and criticisms. Our decision-making is better when we draw on the collective knowledge and unvarnished opinions of the group. "

" It is only by trying new things that we can hope to create products that are original. Don't just say those words; act like you believe them. "

" Pixar is a community in the true sense of the word. We think that lasting relationships matter, and we share some basic beliefs: Talent is rare. "

" When I see a film, I'll remember that there was a time when it wasn't working, and there was some pain and angst in order to get it to work. "

" I can't look at 'WALL-E' or 'Finding Nemo' or 'Up' and look at in the same way as people outside of the company would look at it. Each one of them had angst. "

" When it comes to producing breakthroughs, both technological and artistic, Pixar's track record is unique. In the early 1990s, we were known as the leading technological pioneer in the field of computer animation. "

" We encourage our people to build their ideas from scratch, and we give them the resources - and, crucially, the candid feedback - that are required to transform the first wisps of a story into a truly compelling film. "