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" Pixar is a community in the true sense of the word. We think that lasting relationships matter, and we share some basic beliefs: Talent is rare. "
Ed Catmull
Matter
True
Think
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" We need business leaders who have a respect for technical issues even if they don't have technical backgrounds. In a lot of U.S. industries, including cars and even computers, many managers don't think of technology as a core competency, and this attitude leads them to farm out technical issues. "
Ed Catmull
Respect
Business
Attitude
" I actually feel awkward being at the center of attention. "
Ed Catmull
Being
Feel
Attention
" The desire to avoid meltdowns actually is one of the things that screws up live-action films. "
Ed Catmull
Avoid
Actually
Things
" Are the Simpsons cool? They are, and that is crude 2D animation. "
Ed Catmull
The Simpsons
Crude
Animation
" Believe me, sequels are just as hard to make as original films. "
Ed Catmull
Make
Hard
Believe
" I worked closely with Steve Jobs for twenty-six years. To this day, for all that has been written about him, I don't believe that any of it comes close to capturing the man I knew. "
Ed Catmull
Years
Him
Day
" Lucasfilm has always had an openness to technology. "
Ed Catmull
Technology
Always
Had
" When I see a film, I'll remember that there was a time when it wasn't working, and there was some pain and angst in order to get it to work. "
Ed Catmull
Work
Pain
Time
" The trick is, in everything we do, there are things we love. And sometimes the things we love get us stuck. And it's only if we let go of some of those things that we free the movie up to become greater. "
Ed Catmull
Go
Love
Everything
" It is not the manager's job to prevent risks. It is the manager's job to make it safe to take them. "
Ed Catmull
Take
Job
Manager
" It is only by trying new things that we can hope to create products that are original. Don't just say those words; act like you believe them. "
Ed Catmull
Believe
Words
You
" In life,you're going to have risk, so you have to say, 'My attitude going forward is how to I fix the problem.' And it's not trying to cling onto the past. When I look around, most problems happen because people are trying to cling onto the past. "
Ed Catmull
Past
Problems
People
" If you put out 20 films, you hope that a number are successful. It's like human reproduction versus frog reproduction. Frogs produce thousands and hope a few succeed. Humans don't produce many babies but put a lot of energy into them, which is kind of where we are. They still don't always succeed, but you try a lot harder. "
Ed Catmull
Energy
You
Hope
" A hallmark of a healthy creative culture is that its people feel free to share ideas, opinions, and criticisms. Our decision-making is better when we draw on the collective knowledge and unvarnished opinions of the group. "
Ed Catmull
Culture
Creative
Knowledge
" Creative ideas aren't like Jenga blocks, where they fall apart and you've got to start from scratch, though it can feel that way. "
Ed Catmull
Creative
You
Start
" What happened in the early days of Disney is that Walt Disney used all of the new technologies as they came out. When matting came out, they adopted it. They adopted sound and color and xerography. Walt did that. And then, when he died, people began to think that this is just about making films, so they stopped bringing in new technologies. "
Ed Catmull
People
New
Early
" The Pixar name means more than any other name. It's very important to us to keep that name at a high level. "
Ed Catmull
High
More
Name
" Linear narrative is an artfully-directed telling of a story, where the lighting and the sound is all for a very clear purpose. You're not just wandering around in the world. "
Ed Catmull
You
Sound
Story
" I can't look at 'WALL-E' or 'Finding Nemo' or 'Up' and look at in the same way as people outside of the company would look at it. Each one of them had angst. "
Ed Catmull
Way
Look
People
" Virtual reality's been around for 40 years. People have been talking about storytelling in that world for all these years, and there have been experiments around of people trying to do that, and always excited about it. "
Ed Catmull
People
Trying
Reality
" At Pixar, we believe strongly that filmmakers should develop ideas they are passionate about. This may sound like a no-brainer, but in fact in Hollywood, the big movie studios have whole departments devoted to acquiring and developing projects that will only later be paired with a director-for-hire. "
Ed Catmull
Hollywood
Believe
Passionate
" We have to evolve, we have to change, and in order to do that, we have to initiate the change. "
Ed Catmull
Change
Evolve
Order
" The problem is some of our riskier films just don't make as much money. But if you only make films that will just be commercially successful, then you can also sink yourself as a studio. "
Ed Catmull
You
Money
Problem
" With every one of our films, we try to touch emotions, but we don't try to touch the same emotions each time. "
Ed Catmull
Try
Our
Emotions
" Technical understanding should be a core competency of any company. "
Ed Catmull
Company
Core
Technical
" I did like 'Despicable Me.' I thought it was quite good. "
Ed Catmull
Despicable
Me
Did
" The skill of a good creative leader is being comfortable with blowing up an idea and knowing it will get better. "
Ed Catmull
Leader
Creative
Skill
" Communication needs to be between anybody at any time, which means it needs to happen out of the structure and out of order. "
Ed Catmull
Communication
Structure
Happen
" My best advice came by examples. A supportive environment at home, school, and grad school. Support at the New York Institute of Technology, then George Lucas, Steve Jobs, and Bob Iger. The examples meant that I should support other people, even when things aren't going well. It will pay off. "
Ed Catmull
Home
Technology
Support
" If you see a bad live action film, what are the conclusions you draw? Typically, it is that they made a bunch of mistakes, a bad script, wrong casting. You get into 2D, and you get a few films that are not strong films. And what is the conclusion? That it's 2D? I beg to differ. It's a convenient excuse, but it's just wrong. "
Ed Catmull
Bad
You
Action