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" Are the Simpsons cool? They are, and that is crude 2D animation. "
Ed Catmull
The Simpsons
Crude
Animation
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" The Braintrust developed organically out of the rare working relationship among the five men who led and edited the production of 'Toy Story' - John Lasseter, Andrew Stanton, Pete Docter, Lee Unkrich, and Joe Ranft. "
Ed Catmull
Toy
Men
Relationship
" For me, one of the great tragedies is the conclusion studios have drawn about traditional animation. I believe that 2D animation could be just as vital as it ever was. I think the problem has been with the stories. "
Ed Catmull
Great
Think
Problem
" We encourage our people to build their ideas from scratch, and we give them the resources - and, crucially, the candid feedback - that are required to transform the first wisps of a story into a truly compelling film. "
Ed Catmull
Story
Ideas
Feedback
" At Pixar, we believe strongly that filmmakers should develop ideas they are passionate about. This may sound like a no-brainer, but in fact in Hollywood, the big movie studios have whole departments devoted to acquiring and developing projects that will only later be paired with a director-for-hire. "
Ed Catmull
Hollywood
Believe
Passionate
" What happened in the early days of Disney is that Walt Disney used all of the new technologies as they came out. When matting came out, they adopted it. They adopted sound and color and xerography. Walt did that. And then, when he died, people began to think that this is just about making films, so they stopped bringing in new technologies. "
Ed Catmull
People
New
Early
" Candor is the key to collaborating effectively. Lack of candor leads to dysfunctional environments. "
Ed Catmull
Candor
Dysfunctional
Lack
" The Pixar name means more than any other name. It's very important to us to keep that name at a high level. "
Ed Catmull
High
More
Name
" A hallmark of a healthy creative culture is that its people feel free to share ideas, opinions, and criticisms. Our decision-making is better when we draw on the collective knowledge and unvarnished opinions of the group. "
Ed Catmull
Culture
Creative
Knowledge
" We need business leaders who have a respect for technical issues even if they don't have technical backgrounds. In a lot of U.S. industries, including cars and even computers, many managers don't think of technology as a core competency, and this attitude leads them to farm out technical issues. "
Ed Catmull
Respect
Business
Attitude
" Virtual reality's been around for 40 years. People have been talking about storytelling in that world for all these years, and there have been experiments around of people trying to do that, and always excited about it. "
Ed Catmull
People
Trying
Reality
" The need to challenge the status quo is just more obvious when you're failing than when you're succeeding. But it's no less urgent. "
Ed Catmull
More
Challenge
Need
" Look at the computer industry. I've watched a lot of companies come and go, some that were right at the pinnacle of their success. "
Ed Catmull
Come And Go
Look
Go
" We need to remember we're always a lot more wrong than we think. "
Ed Catmull
Always
Remember
Think
" We have to evolve, we have to change, and in order to do that, we have to initiate the change. "
Ed Catmull
Change
Evolve
Order
" If you're a director presenting a new idea, and the person who can judge whether or not it goes ahead is in the room, that makes you somewhat defensive. "
Ed Catmull
You
Judge
New
" I apply the term 'creativity' broadly... it's problem solving. We are all faced with problems, and we have to address them and think of something new, and that's where creativity comes in. "
Ed Catmull
Creativity
Problem
Problems
" Sometimes a leap of faith doesn't pan out. "
Ed Catmull
Leap Of Faith
Sometimes
Leap
" We have a whole industry which is gigantic: games. Games is very successful. It's its own art form, though, and it's not the same as a linear narrative. "
Ed Catmull
Games
Narrative
Own
" If you put out 20 films, you hope that a number are successful. It's like human reproduction versus frog reproduction. Frogs produce thousands and hope a few succeed. Humans don't produce many babies but put a lot of energy into them, which is kind of where we are. They still don't always succeed, but you try a lot harder. "
Ed Catmull
Energy
You
Hope
" Outsourcing, in and of itself, isn't responsible for the erosion of America's high tech infrastructure. The short-term thinking that led to a lot of bad outsourcing decisions is the root cause. And short-term thinking isn't a problem confined to the executive suite. It's a problem in Washington and in our society as a whole. "
Ed Catmull
Society
Thinking
America
" I actually feel awkward being at the center of attention. "
Ed Catmull
Being
Feel
Attention
" The problem is some of our riskier films just don't make as much money. But if you only make films that will just be commercially successful, then you can also sink yourself as a studio. "
Ed Catmull
You
Money
Problem
" At heart, we believe that the films that work well are the films that do touch people emotionally. "
Ed Catmull
People
Work
Touch
" I love solving the problems of having groups work together and removing barriers. But to actually turn around and be in the center of that is an awkward place to be. "
Ed Catmull
Place
Love
Work
" I liked the first 'Kung Fu Panda.' "
Ed Catmull
Liked
First
Kung
" I can't look at 'WALL-E' or 'Finding Nemo' or 'Up' and look at in the same way as people outside of the company would look at it. Each one of them had angst. "
Ed Catmull
Way
Look
People
" I started off life at Pixar with interesting technical problems. But as time has moved on, I found that the social and management problem was far more complex and interesting. "
Ed Catmull
Problems
Life
Management
" Technical understanding should be a core competency of any company. "
Ed Catmull
Company
Core
Technical
" Programmers are very creative people. And animators are problem solvers, just as programmers are. "
Ed Catmull
Problem
Creative
Just
" Lucasfilm has always had an openness to technology. "
Ed Catmull
Technology
Always
Had