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" The skill of a good creative leader is being comfortable with blowing up an idea and knowing it will get better. "
Ed Catmull
Leader
Creative
Skill
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" We'll fund a project even if I'm skeptical because I'd rather be proven wrong by somebody on the inside than by somebody on the outside. "
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" Sometimes a leap of faith doesn't pan out. "
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" Look at the computer industry. I've watched a lot of companies come and go, some that were right at the pinnacle of their success. "
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" The Pixar name means more than any other name. It's very important to us to keep that name at a high level. "
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" We need to remember we're always a lot more wrong than we think. "
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" Believe me, sequels are just as hard to make as original films. "
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Believe
" Everything's interconnected. That's the way life is. "
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" Pixar is a community in the true sense of the word. We think that lasting relationships matter, and we share some basic beliefs: Talent is rare. "
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" One term that's used in this industry a lot is this notion of 'feeding the beast.' You've got all of these people whose livelihoods are dependent on it. There are enormous pressures to keep material going into it, and the pressures to feed it are not irrational. They're the basis of your business. "
Ed Catmull
Beast
Got
People
" I liked the first 'Kung Fu Panda.' "
Ed Catmull
Liked
First
Kung
" I know that with most companies that have a lot of success, it tends to throw you off, and you can become more conservative. One of our questions is, How do we keep from being pulled into conservatism because we're afraid of not being successful again? "
Ed Catmull
Questions
Afraid
Know
" I've really thought a lot about why other companies fail or succeed. I had to be a student of failure and find out why things went off the rails. I did that at a fairly deep level, and it's still something I do. "
Ed Catmull
Failure
Deep
Thought
" My best advice came by examples. A supportive environment at home, school, and grad school. Support at the New York Institute of Technology, then George Lucas, Steve Jobs, and Bob Iger. The examples meant that I should support other people, even when things aren't going well. It will pay off. "
Ed Catmull
Home
Technology
Support
" Virtual reality's been around for 40 years. People have been talking about storytelling in that world for all these years, and there have been experiments around of people trying to do that, and always excited about it. "
Ed Catmull
People
Trying
Reality
" One reason for keeping Disney animation separate from Pixar was that by solving their own problems when they finished a film, Disney could say, 'Nobody bailed us out; we did it.' And it's a very important social thing for them to do that. "
Ed Catmull
Important
Nobody
Own
" For me, one of the great tragedies is the conclusion studios have drawn about traditional animation. I believe that 2D animation could be just as vital as it ever was. I think the problem has been with the stories. "
Ed Catmull
Great
Think
Problem
" In the early 1970s, I headed to graduate school at the University of Utah and joined the pioneering program in computer graphics because I realized that's where I could combine my interests in art and computer science. "
Ed Catmull
School
University
Science
" I worked closely with Steve Jobs for twenty-six years. To this day, for all that has been written about him, I don't believe that any of it comes close to capturing the man I knew. "
Ed Catmull
Years
Him
Day
" After Pixar's 2006 merger with the Walt Disney Company, its CEO, Bob Iger, asked me, chief creative officer John Lasseter, and other Pixar senior managers to help him revive Disney Animation Studios. The success of our efforts prompted me to share my thinking on how to build a sustainable creative organization. "
Ed Catmull
Creative
Success
Thinking
" Are the Simpsons cool? They are, and that is crude 2D animation. "
Ed Catmull
The Simpsons
Crude
Animation
" I don't think most of our films should be realistic, but you want that as an artistic possibility. Then, the artist can take the realism of the world and push it in ways that we can connect with. "
Ed Catmull
You
Artist
Push
" With every one of our films, we try to touch emotions, but we don't try to touch the same emotions each time. "
Ed Catmull
Try
Our
Emotions
" I actually feel awkward being at the center of attention. "
Ed Catmull
Being
Feel
Attention
" If you see a bad live action film, what are the conclusions you draw? Typically, it is that they made a bunch of mistakes, a bad script, wrong casting. You get into 2D, and you get a few films that are not strong films. And what is the conclusion? That it's 2D? I beg to differ. It's a convenient excuse, but it's just wrong. "
Ed Catmull
Bad
You
Action
" Linear narrative is an artfully-directed telling of a story, where the lighting and the sound is all for a very clear purpose. You're not just wandering around in the world. "
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You
Sound
Story
" Programmers are very creative people. And animators are problem solvers, just as programmers are. "
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Problem
Creative
Just
" The desire to avoid meltdowns actually is one of the things that screws up live-action films. "
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Avoid
Actually
Things
" The Braintrust developed organically out of the rare working relationship among the five men who led and edited the production of 'Toy Story' - John Lasseter, Andrew Stanton, Pete Docter, Lee Unkrich, and Joe Ranft. "
Ed Catmull
Toy
Men
Relationship
" I started off life at Pixar with interesting technical problems. But as time has moved on, I found that the social and management problem was far more complex and interesting. "
Ed Catmull
Problems
Life
Management
" I apply the term 'creativity' broadly... it's problem solving. We are all faced with problems, and we have to address them and think of something new, and that's where creativity comes in. "
Ed Catmull
Creativity
Problem
Problems