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" The best kind of marketing messages are the ones that don't seem like marketing messages. Because it means that the viewers' defenses are down. "

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" We all have goals: We want to matter. We want to be important. We want to have freedom and power to pursue our creative work. We want respect from our peers and recognition for our accomplishments. Not out of vanity or selfishness, but of an earnest desire to fulfill our personal potential. "

" Philosophy is not just about talking or lecturing or even reading long, dense books. In fact, it is something men and women of action use - and have used throughout history - to solve their problems and achieve their greatest triumphs. Not in the classroom but on the battlefield, in the forum, and at court. "

" What I've found in my research is that realism and self-honesty are the antidote to ego, hubris, and delusion. "

" My neighbors don't care that I'm an author. It's inherently ego-inhibiting. "

" If you're shameless enough, you can sell anything. "

" Bloggers are lazy and greedy. "

" If you need to fudge the facts a little bit to make your narrative work, there is nothing anyone can do to stop you. "

" Our facts aren't fact; they are opinions dressed up like facts. Our opinions aren't opinions; they are emotions that feel like opinions. Our information isn't information; it's just hastily assembled symbols. "

" We only have so much energy for our work, for our relationships, for ourselves. A smart person understands this and guards it carefully. Meanwhile, idiots focus on marginal productivity hacks and gains while they leak out energy each passing day. "

" Like most reasonable people, it saddens me when I see Americans celebrating a heritage they don't understand. "

" Do I regret how my life turned out? Of course not - not for a single second. "

" There has to be something about your business that gets you excited. Otherwise, you probably wouldn't have spent your precious - irreplaceable - time on it. "

" Everyone needs to start doing interviews over email. Whether you're a journalist or a spokesperson speaking to the media, you're better off communicating questions, statements, or inquiries via email. "

" Online journalism has always had a sourcing problem. From using unverified 'anonymous tips' to repeating whatever rumor or speculation people are chattering about, the general ethic is, 'We'll publish just about anything.' "

" Growth hacking isn't some proprietary technical process shrouded in secrecy. In fact, it has grown and developed in the course of very public conversations. There are no trade secrets to guard. "

" Brands are essentially forbidden from saying or associating themselves with the Olympics - something that has been commonly owned by Western Civilization since the Greeks - unless they hand over piles of cash to the Games. "

" I don't play videogames and generally think that online activism is a giant waste of time. "

" Reddit is like any democratic form of government - unless carefully guarded by its leaders and members, its trusts and privileges can be and often are abused. "

" Take pride in your work. But it is not all there is. "

" Stoicism - and philosophy - are not the domains of idle professors. They are the succor of the successful and the men and women of action. "

" Understanding how the media actually works is critical. Because editors depend on ignorance and media illiteracy to ply their trade. The fact that many readers expect fact checking, editorial oversight, and ethics actually makes it easier for the media to be lazy. "

" Leveraging community intelligence and making connections is a key component to being a growth hacker. "

" If you ask most smart or successful people where they learned their craft, they will not talk to you about their time in school. It's always a mentor, a particularly transformative job, or a period of experimentation or trial and error. "

" Every job carries occupational hazards. "

" It's your job to find a release and an outlet for the stress and the feelings. Never forget: the crazy stays at home. "

" My advice to young people would be this: Don't move to New York. It is not where you will find yourself. "

" Growth hackers are typically computer engineers that build great marketing ideas into the product during the development process. "

" Public relations and marketing are something companies do to move product. It is not meaningful. It is not cool. Yet because it is cheap, easy, and lucrative to cover, blogs want to convince you that it is. "

" As authors, we're all trying to fight against obscurity and outside distractions, but it's a tough battle. "

" Self-imposed discipline with a bent towards results rather than 'creative' and sustainability spending is unfortunately not the norm in the marketing industry. "