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" Our facts aren't fact; they are opinions dressed up like facts. Our opinions aren't opinions; they are emotions that feel like opinions. Our information isn't information; it's just hastily assembled symbols. "

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" The idea that only the swaggering, all-knowing, and ruthlessly ambitious succeed is a lie. One that has discouraged so many people with so much potential - and worse, encouraged many more to crash and burn. "

Ryan Holiday

Potential

Burn

Lie

" We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.' "

" If it comes as a constant surprise each and every time something unexpected occurs, you're not only going to be miserable whenever you attempt something big, you're going to have a much harder time accepting it and moving on to attempts two, three, and four. "

" When I dropped out of school at 19 to start my first job in Hollywood, I didn't know anything, and I had no idea where I'd end up. Thankfully, I was attached to some smart and forgiving people who let me learn under them. "

" We want things to go perfectly, so we naturally tell ourselves that we'll get started once the conditions are right or once we have our bearings, when, really, it would be better to focus on making do with how things actually are. "

Ryan Holiday

Want

Tell

" What I've found in my research is that realism and self-honesty are the antidote to ego, hubris, and delusion. "

" Writing the perfect paper is a lot like a military operation. It takes discipline, foresight, research, strategy, and, if done right, ends in total victory. "

" The news is notoriously inaccurate, and our memory of it is even worse. "

" Understanding how the media actually works is critical. Because editors depend on ignorance and media illiteracy to ply their trade. The fact that many readers expect fact checking, editorial oversight, and ethics actually makes it easier for the media to be lazy. "

" My neighbors don't care that I'm an author. It's inherently ego-inhibiting. "

" It's your job to find a release and an outlet for the stress and the feelings. Never forget: the crazy stays at home. "

" Every job carries occupational hazards. "

" If you ask most smart or successful people where they learned their craft, they will not talk to you about their time in school. It's always a mentor, a particularly transformative job, or a period of experimentation or trial and error. "

" I have a pet goat. "

Ryan Holiday

Pet

Goat

" Every media appearance is a learning experience about the media outlet and their journalists and their feelings about you, so treat it as such. "

" There has to be something about your business that gets you excited. Otherwise, you probably wouldn't have spent your precious - irreplaceable - time on it. "

" Perfectionism rarely begets perfection, or satisfaction - only disappointment. "

" No matter how commonplace or dull your first job's duties seem, chances are you can find something to do that others don't want to and make it your own. "

" Stoicism is a philosophy designed for the masses, and if it has to be simplified a bit to reach the masses, so be it. "

" The news as entertainment is the real danger, because the truth or accuracy of what it is reporting becomes irrelevant. "

" Here's the thing I've learned about ideas: It's your job to have them. "

" The greats - they protect their sleep because it's where the best work comes from. They say no to things. They turn in when they hit their limits. They don't let the creep of sleep deprivation undermine their judgment. "

" Let's be clear: there was no golden age of journalism. The media has always been bad. And instead of improving, it spent a lot of time and energy making up its own myth. "

" Growth hackers don't tolerate waste. "

" Self-imposed discipline with a bent towards results rather than 'creative' and sustainability spending is unfortunately not the norm in the marketing industry. "

" Ego is certainly there in many of the greatest and most dizzying tales of success - but it's there in some of the greatest stories of failure and self-implosion as well. "

" As authors, we're all trying to fight against obscurity and outside distractions, but it's a tough battle. "

" The media, when it's functioning properly, protects the public against marketers and their ceaseless attempts to trick people into buying things. "

" Virality, at its core, is asking someone to spend their social capital recommending or linking or posting about you for free. "

" We only have so much energy for our work, for our relationships, for ourselves. A smart person understands this and guards it carefully. Meanwhile, idiots focus on marginal productivity hacks and gains while they leak out energy each passing day. "