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" Take pride in your work. But it is not all there is. "
Ryan Holiday
Work
Take
Pride
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" Growth hacking is the future of marketing. It has to be. "
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" Being criticized in the media is a good problem to have - most of the time. It means you're doing something that is at least interesting or cool or crazy enough to be noticed. It might not always feel good, but it's usually better than the alternative of obscurity. "
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" If you run a business that isn't cutting edge or doesn't naturally stick out of the crowd, it's your job to be different and get attention. "
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" Times change. Context changes. Just because something is old and a 'part of our history' shouldn't mean we are forced to honor it forever. "
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" I have a pet goat. "
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Pet
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" Here's the thing I've learned about ideas: It's your job to have them. "
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" Like most reasonable people, it saddens me when I see Americans celebrating a heritage they don't understand. "
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" Even people who despise ego and aspire to humility, who plan to be humble once they are successful, are worried that actually enacting those beliefs would sentence them to a life of obscurity or weakness or failure. "
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Life
People
Humility
" There has to be something about your business that gets you excited. Otherwise, you probably wouldn't have spent your precious - irreplaceable - time on it. "
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" Growth hackers are typically computer engineers that build great marketing ideas into the product during the development process. "
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Great
Build
Growth
" What I've found in my research is that realism and self-honesty are the antidote to ego, hubris, and delusion. "
Ryan Holiday
Delusion
Research
Realism
" Virality, at its core, is asking someone to spend their social capital recommending or linking or posting about you for free. "
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Someone
Asking
Core
" I don't play videogames and generally think that online activism is a giant waste of time. "
Ryan Holiday
Giant
Time
Play
" Work hard, take it seriously, embrace your ambition. And when you're not doing that, do something - whatever it happens to be - that taps into the part of you that makes you forget about all the rest of it. "
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You
Work Hard
Ambition
" Dr. Drew Pinsky changed my life. "
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Changed
Dr
Drew
" We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.' "
Ryan Holiday
Content
Marketing
Advertising
" Watching well-meaning authors follow in the footsteps of someone going in the wrong direction breaks my heart. "
Ryan Holiday
Someone
Direction
Follow
" Stoicism - and philosophy - are not the domains of idle professors. They are the succor of the successful and the men and women of action. "
Ryan Holiday
Men
Successful
Action
" Everyone needs to start doing interviews over email. Whether you're a journalist or a spokesperson speaking to the media, you're better off communicating questions, statements, or inquiries via email. "
Ryan Holiday
Media
Questions
Better
" I wholeheartedly agree that many media 'standards' can feel disingenuous or, in fact, be a cover for less-than-honest behavior. "
Ryan Holiday
Behavior
Fact
Standards
" My neighbors don't care that I'm an author. It's inherently ego-inhibiting. "
Ryan Holiday
Author
Neighbors
Inherently
" People love stories; they use stories to make sense of the world. "
Ryan Holiday
People
World
Sense
" Self-imposed discipline with a bent towards results rather than 'creative' and sustainability spending is unfortunately not the norm in the marketing industry. "
Ryan Holiday
Discipline
Results
Marketing
" The essential idea of Stoicism in my interpretation is, you don't control the world around you, you control how you respond. At 19, that's very empowering. "
Ryan Holiday
Interpretation
You
How
" I made a lot of money and had a great time playing with the words that make up the news. I exploited the laziness behind the news and people's reading habits. "
Ryan Holiday
Reading
Words
Money
" Growth hackers don't tolerate waste. "
Ryan Holiday
Growth
Tolerate
Hackers
" Pretty much everyone's career starts the same way: with grunt work. Not just the cliched fetching of coffee, but other lowly tasks: taking notes in meetings, preparing paperwork, scheduling, intensive research - even flat-out doing our bosses' work for them. "
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Work
Coffee
Research
" My advice to young people would be this: Don't move to New York. It is not where you will find yourself. "
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Yourself
Advice
New York
" Writing the perfect paper is a lot like a military operation. It takes discipline, foresight, research, strategy, and, if done right, ends in total victory. "
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Discipline
Victory
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